Lego Takes Customers' Innovations Further: Three new insights about Lego Group's open innovation practices highlight the bene? ts of integrating customer communities into product development operations.

التفاصيل البيبلوغرافية
العنوان:	Lego Takes Customers' Innovations Further: Three new insights about Lego Group's open innovation practices highlight the bene? ts of integrating customer communities into product development operations.
المؤلفون:	Beretta, Michela¹, Dahlander, Linus², Frederiksen, Lars³, Thomas, Arne⁴
المصدر:	MIT Sloan Management Review. Fall2023, Vol. 65 Issue 1, p34-37. 4p.
مصطلحات موضوعية:	OPEN innovation, CONSUMERS, NEW product development, BUSINESS enterprises, *CONSUMER preferences, SOCIAL media
الشركة/الكيان:	LEGO Gruppe (Denmark)
مستخلص:	The article focuses on how the Lego Group leverages customer-generated innovation to enhance its product development and operations. Topics include the role of customer communities in selecting product ideas, managing customer disappointment when their ideas are rejected, and enabling customers to profit from their creative contributions.
قاعدة البيانات:	Business Source Index

الوصف
تدمد:	15329194