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11مؤتمر
المؤلفون: Sohn, Stefanie
المصدر: Sohn , S 2019 , Consumer adoption of smart services : The role of service technology autonomy . in Proceedings of the 48rd Annual Conference of the European Marketing Academy . European Marketing Academy , 48rd Annual Conference of the European Marketing Academy , Hamburg , Germany , 28/05/2019 . < https://www.emac-2019.org/proceedingsTest/ >
الوصف: Smart service delivery typically requires customer or employee interaction in addition to the service provided by the service technology itself. Driven by the advancements in information technologies, technology autonomy in smart service delivery gains in relevance. Independent of the users’ intervention, the service technology carries out actions like scanning or payment. Despite first implementations in physical retail, knowledge is sparse on consumers’ adoption of these smart services, especially in comparison with other smart services. Hence, this study develops and empirically tests a value-based adoption model. The results of a scenario-based survey reveal that consumers form their adoption intentions of smart services through value perceptions. Consumers balance costs (i.e., cognitive effort and privacy risk) against benefits (i.e., time savings and control) in the process of creating value of smart services while an increasing service autonomy strengthens the effects of control perceptions on value.
العلاقة: https://portal.findresearcher.sdu.dk/da/publications/7265c323-c6f3-40a5-8fe8-c1f6ccc98a15Test; urn:ISBN:978-3-9821146-0-6
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12دورية أكاديمية
المؤلفون: Sohn, Stefanie, Seegebarth, Barbara, Kissling, Martin, Sippel, Tabea
المصدر: Foods (Basel, Switzerland), 2020, 9 (5), 643; https://doi.org/10.3390/foods9050643Test -- Foods -- http://www.mdpi.com/journal/foodsTest -- http://www.bibliothek.uni-regensburg.de/ezeit/?2704223Test -- 2304-8158 -- 2304-8158
مصطلحات موضوعية: Article, ddc:33, ddc:381, ddc:641, Veröffentlichung der TU Braunschweig, Publikationsfonds der TU Braunschweig, Sustainability, Social Cues, Organic Wine, Online Retailing, Store Atmospherics
الوصف: This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers' online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues.
وصف الملف: 15 Seiten
العلاقة: https://doi.org/10.3390/foods9050643Test; https://nbn-resolving.org/urn:nbn:de:gbv:084-2020052510372Test; https://leopard.tu-braunschweig.de/receive/dbbs_mods_00068708Test; https://leopard.tu-braunschweig.de/servlets/MCRFileNodeServlet/dbbs_derivate_00047416/Sohn_foods-09-00643.pdfTest; http://publikationsserver.tu-braunschweig.de/get/68708Test
الإتاحة: https://doi.org/10.3390/foods9050643Test
https://nbn-resolving.org/urn:nbn:de:gbv:084-2020052510372Test
https://leopard.tu-braunschweig.de/receive/dbbs_mods_00068708Test
https://leopard.tu-braunschweig.de/servlets/MCRFileNodeServlet/dbbs_derivate_00047416/Sohn_foods-09-00643.pdfTest
http://publikationsserver.tu-braunschweig.de/get/68708Test -
13دورية أكاديمية
المؤلفون: Sohn, Stefanie, Groß, Michael
المصدر: Sohn , S & Groß , M 2020 , ' Understanding the inhibitors to consumer mobile purchasing intentions ' , Journal of Retailing and Consumer Services , vol. 55 , 102129 . https://doi.org/10.1016/j.jretconser.2020.102129Test
مصطلحات موضوعية: Acceptance, Inhibitors, Mobile commerce, Mobile purchasing, Multigroup analysis
الوصف: Consumers frequently browse online stores via mobile (m-) channels but seldom realize transactions through m-channels. Although this m-purchasing yields an attractive growth opportunity for online retailers, existing research still insufficiently explains m-purchasing (intentions). Hence, this research develops and empirically tests a model of m-purchasing intention. This study's findings suggest that both task-related (e.g., perceived security risk of m-purchasing) and m-channel-related (e.g., perceived security risk of m-channels) factors inhibit consumers' decision to use m-channels for online transactions. Prior experiences with m-purchasing moderate the effect of perceived m-purchasing security risk on m-purchasing intention; the effect is stronger for experienced than for inexperienced consumers.
وصف الملف: application/pdf
العلاقة: https://portal.findresearcher.sdu.dk/da/publications/6086b9d1-3205-44dd-93f1-5de218d6caebTest
الإتاحة: https://doi.org/10.1016/j.jretconser.2020.102129Test
https://portal.findresearcher.sdu.dk/da/publications/6086b9d1-3205-44dd-93f1-5de218d6caebTest
https://findresearcher.sdu.dk/ws/files/175206190/Manuscript_Inhibitors_M_Purchasing_Intention_Final.pdfTest -
14مؤتمر
المؤلفون: Sohn, Stefanie, Schnittka, Oliver, Bajde, Domen, Kuruoglu, Alev
المصدر: Sohn , S , Schnittka , O , Bajde , D & Kuruoglu , A 2022 , ' How and when an exclusion from sustainable products and services affects consumer sustainable behavior ' , 12th SERVSIG , 16/06/2022 - 18/06/2022 .
العلاقة: https://portal.findresearcher.sdu.dk/da/publications/168a9322-bb60-4b5b-a120-9b22a7976201Test
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15
المساهمون: Pantoja, Felipe, Wu, Shuang
المصدر: Seegebarth, B, Sohn, S & Blankenberg, A-K 2022, The Power of Consumers’ Sustainable Product Purchasing : An Abstract . in F Pantoja & S Wu (eds), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference . Springer, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 57-58, 44th conference annual Academy of Marketing Science, 20/05/2020 . https://doi.org/10.1007/978-3-030-89883-0_11Test
مصطلحات موضوعية: Consciousness, Embodied cognition theory, Sustainable food purchases, Sustainable consumption
الوصف: Socially and environmentally responsible business practices also aim to encourage sustainable consumer behavior (Kotler 2011; Olsen et al. 2014). However, it remains unclear to what extent purchasing of sustainable products as a form of sustainable consumer behavior indeed impacts the consumers’ sustainable mindset. Although existing research provides comprehensive insights into both the determinants of sustainable consumer behavior (White et al. 2019) and the effects of sustainable business strategies (e.g., Olsen et al. 2014), extant research largely fails to study the consequences of consumer behavior (Pham 2015). In particular, knowledge is scarce on how sustainable consumer behavior and more specifically the purchasing of sustainable food affect the individual and more specifically the self-identity as a sustainable consumer. In other words, on the backdrop of the embodied cognition theory (Krueger 2013; Shapiro 2011), which states that bodily engagement (i.e., action) shapes both, the character and the content of consciousness, this article sheds light on how sustainable consumer behavior (i.e., organic and fair-trade food purchases) affects consumers’ consciousness for sustainable consumption (CSC). The findings of actual purchase data of both organic and fair-trade food products of 3,358 German households reveal that organic food purchases exert a positive effect on consumers’ CSC while the fair-trade purchases do not. However, fair-trade purchases promote CSC with an increasing age. More specifically, seniors compare to young and middle-aged consumer consider fair-trade purchases to define their CSC. In addition, the positive relationship between organic food purchase and environmental CSC is significantly stronger for young than for middle-aged purchasers. This work has significant implications for practitioners on how to improve consumers’ CSC. Marketers on the one hand should therefore continue to promote and facilitate sustainable purchases (i.e., organic and fair-trade food purchases). Promoting this behavior should be realized in a targeted way. For instance, marketers should put further emphasis on the fair-trade food promotion for senior customers in order to activate CSC and therefore stimulating and amplifying the “foot in the door” strategy.
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=od______3062::aa8735e9aca17594fdabc2a8016b8a39Test
https://portal.findresearcher.sdu.dk/da/publications/122c6590-e5a2-43ee-ae5d-ab6c161a9714Test -
16دورية أكاديمية
المصدر: Journal of Consumer Behaviour
مصطلحات موضوعية: Research Articles, manag, envir
الوصف: Organic food consumption is seen as a key strategy to alleviate both environmental and health problems. Although consumer purchasing of organic food has regularly been studied, major gaps exist in the literature. Knowledge is missing on how contextual factors, such as pandemics (e.g., COVID‐19 pandemic), affect individuals' purchasing of organic food. Therefore, the aim of this research is to examine the effect of a pandemic on organic food purchasing. To provide evidence on this effect, data collected at two points in time (before the COVID‐19 pandemic and during the first wave of the COVID‐19 pandemic) from 429 German consumers was analyzed with structural equation modeling. The results showed that pandemics positively influence both consumer quality consciousness (β = .116) and health consciousness (β = .106) and thereby enhance organic food purchasing. However, pandemics were not found to shape a consumers' environmental consciousness (β = −.005). Additional analyses showed that the effects of a pandemic are not equal for all consumer segments and that consumers' income occupies—different than consumers' age, gender, and education—a decisive role. For instance, pandemics promote consumers' health consciousness only for consumers of lower than of higher income. These findings yield the diverse implications for practitioners and public policy.
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17مؤتمر
المصدر: Labrecque , L , Ashley , C , Sohn , S & Seegebarth , B 2021 , The impact of color saturation on consumer perceptions of product efficacy . in Advances in consumer research . vol. 49 , Association for Consumer Research North American Conference , 28/10/2021 .
العلاقة: https://portal.findresearcher.sdu.dk/da/publications/a7c02b4b-57b2-4064-a933-df1615627e8fTest; urn:ISBN:978-0-915552-82-5
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18مؤتمر
المؤلفون: Sohn, Stefanie, Fiedler, Malte, Fritz, Wolfgang
المساهمون: Wu, S., Pantoja, F., Krey, N.
المصدر: Sohn , S , Fiedler , M & Fritz , W 2020 , A value-based model of consumer smartphone usage for online transactions: the role of consumer characteristics and purchasing situation : an abstract . in S Wu , F Pantoja & N Krey (eds) , Developments in marketing science : proceedings of the Academy of Marketing Science . Springer , Developments in Marketing Science: Proceedings of the Academy of Marketing Science , pp. 527-528 . https://doi.org/10.1007/978-3-030-39165-2_217Test
مصطلحات موضوعية: Mobile purchasing, Online purchasing, Smartphone, Value-based adoption
الوصف: With the rapid adoption of mobile technologies among different consumer segments, mobile commerce (m-commerce) has become a promising growth market for online retailers. Evidence exists that consumers adopting mobile channels to make online purchases increase their overall order rate and size with the retailer (Wang et al. 2015). However, there is sparse knowledge regarding the factors determining adoption. Owing to the unique characteristics of mobile online channels (e.g., ubiquitous use opportunities), knowledge cannot be directly transferred from research on electronic commerce. Hence, this research develops and empirically tests a value-based adoption model to elucidate consumers’ usage of mobile channels for online purchasing (i.e., mobile purchasing or m-purchasing). In detail, this work contributes to the literature in the following way: (1) the present study considers value enablers and inhibitors that occur at different steps of the m-purchasing process (i.e., from the product evaluation to the transaction); (2) this study additionally encompasses consumer characteristics and, more specifically, shopping styles to predict value creation. The analysis of the interactions between individual characteristics and the value determinants offers scholars a nuanced explanation of the consumer adoption of m-purchasing; (3) this study provides a differentiated view on the determinants and consequences of consumer perceived value by additionally uncovering the role of the purchasing situation (i.e., type of product category) in the formation of value perceptions. The findings of a scenario-based online survey among German smartphone users (n = 882) support that the greater the perceived value is, the greater the usage of mobile channels for online transactions. Consumers create the value by balancing costs (i.e., the security risk of transactions, the effort involved in product evaluation) and benefits (i.e., control over the shopping process, flexibility). Both, the purchasing situation and consumer ...
العلاقة: https://portal.findresearcher.sdu.dk/da/publications/9c0a2653-447a-4d07-9b49-d2f130e2145fTest; urn:ISBN:978-3-030-39164-5
الإتاحة: https://doi.org/10.1007/978-3-030-39165-2_217Test
https://portal.findresearcher.sdu.dk/da/publications/9c0a2653-447a-4d07-9b49-d2f130e2145fTest -
19كتاب
المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 173-174 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030391645 9783030391652
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20دورية أكاديمية
المصدر: International Journal of Consumer Studies; Jul2022, Vol. 46 Issue 4, p1399-1412, 14p, 4 Charts
مصطلحات موضوعية: SMARTPHONES, INTERNET surveys
مستخلص: Smartphones have evolved to be among the most important objects in peoples' daily lives. However, little knowledge exists on users' relationships with smartphones. This study examines the user‐smartphone relationship from an attachment perspective. More specifically, the present research develops an understanding of the different faces of smartphone attachment considering the perceived value‐in‐use of smartphones as a source. The findings of an online survey among smartphone users reveal that users are attached to the smartphone itself because of the value it derives during usage. Most interestingly, the effects of perceived value‐in‐use have been found to be ambivalent because they can enhance both positive (e.g., passion) and negative (e.g., separation distress) aspects of smartphone attachment. Moreover, specific compositions of the value‐in‐use define the individual facets of smartphone attachment. For instance, passion has been found to be determined by social, hedonic, and utilitarian value‐in‐use, whereas distress is triggered by both perceived utilitarian and hedonic value‐in‐use. In sum, this study's findings help to understand and manage consumers' smartphone attachment. [ABSTRACT FROM AUTHOR]
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