المؤلفون: Vázquez Gómez, María Dolores

المساهمون: University/Department: Universitat de Barcelona. Departament d'Economia i Organització d'Empreses

مرشدي الرسالة: Huertas García, Rubén, Gázquez Abad, Juan Carlos, Subirà Lobera, Esther

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Publicitat, Publicidad, Advertising, Persuasió (Psicologia), Persuasión (Psicología), Persuasion (Psychology), Construcció de marca (Màrqueting), Construcción de marca (Marketing), Branding (Marketing), Obres mestres, Obras maestras, Masterpiece, Obres d'art, Obras de arte, Works of art, Ciències Jurídiques, Econòmiques i Socials

الوصف: ¿Cómo influye la utilización de obras de arte, como táctica de publicidad persuasiva, en las heurísticas de valoración de los productos? Desde los modelos basados en la actuación psicológica (arousal) y de valencia afectiva predicen que si la táctica genera mayor emoción y ésta es positiva esto induce al receptor a procesar la información de manera simple utilizando atajos mentales. Sin embargo, no concreta de qué manera modifica la heurística del receptor. En tres experimentos se examina cómo los mensajes publicitarios afectan a las preferencias del consumidor para los atributos hedónicos y utilitarios. Y, además, se considera el papel moderador que puede jugar la fuerza de la marca en el proceso de intercambio entre persuasión y la heurística de búsqueda de información. Los resultados apoyan de manera parcial las predicciones pero abren una nueva vía de investigación que relaciona las tácticas publicitarias con la heurística del consumidor en base a las obras del arte.

الوصف (مترجم): How does the use of works of art, as a tactic of persuasive advertising, heuristic valuation products? From models based on psychological performance (arousal) and affective valence predict that if the tactic generates more excitement and it is positive that induce the recipient to process information simply using mental shortcuts. However, no concrete changes how heuristics receiver. In three experiments it examines how advertising messages affect consumer preferences for hedonic and utilitarian attributes. And also it is considering the moderating role that can play the strength of the brand in the process of exchange between persuasion and information search heuristics. The results support predictions partially but open a new avenue of research linking advertising tactics with consumer heuristic based on the works of art.

وصف الملف: application/pdf

الوصول الحر: http://hdl.handle.net/10803/387435Test

المؤلفون: Javier Azor, Pedro, Valera, Mercedes, Gómez, María Dolores, Goyache, Félix, Molina, Antonio

المصدر: Genetics and Molecular Biology. January 2007 30(1)

مصطلحات موضوعية: horse, Spanish Trotter breed, microsatellites, genetic diferenciation, migration rates

الوصف: To assist in selection schemes we carried out the first genetic characterization of the Spanish Trotter horse (Trotador Español). We used 16 microsatellite markers to genotype 40 unrelated Spanish trotters, 25 native Balearic horses (11 Menorquina and 14 Mallorquina horses) and 32 Andalusian horses. The observed heterozygosity for the Spanish Trotters was 0.647 ± 0.037 and the expected heterozygosity was 0.696 ± 0.026 while the average number of alleles per locus was 6.0 ± 0.341, these values being similar to the data published for other horse breeds. We also tried to establish the importance of the Mallorquina and Menorquina breeds in the present Spanish Trotter population. Only 9% of the total genetic variability could be attributed to differences between breeds (mean F ST = 0.09 ± 0.010). Recent migration rates were confirmed the low recent genetic relationship between the Balearic breeds and Spanish Trotters, indicating that the genetic background of the present Spanish Trotter population is not based on the native Balearic horse population.

وصف الملف: text/html

الوصول الحر: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-47572007000100009Test

المؤلفون: Barro-Trastoy, Daniela, Gomez, Maria Dolores, Tornero, Pablo, Perez-Amador, Miguel A.

المساهمون: Ministerio de Ciencia e Innovación, Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital, Generalitat Valenciana, Consejo Superior de Investigaciones Cientificas

المصدر: Journal of Plant Growth Regulation ; ISSN 0721-7595 1435-8107

مصطلحات موضوعية: Plant Science, Agronomy and Crop Science

الوصف: As seed precursors, ovules are fundamental organs during the plant life cycle. Decades of morphological and molecular study have allowed for the elucidation of the complex and intricate genetic network regulating ovule development. Ovule and seed number is highly dependent on the number of ovule primordia that are determined from the placenta during early pistil development. Ovule initiation is positively regulated by the plant hormones auxins, cytokinins, and brassinosteroids, as well as negatively regulated by gibberellins. Each hormone does not act independently; multiple points of hormonal crosstalk occur to coordinately regulate ovule primordia initiation. In this review, we highlight the roles of these hormones and their interactions in the genetic and hormonal network co-regulating ovule initiation in Arabidopsis.

الإتاحة: https://doi.org/10.1007/s00344-024-11234-wTest

المؤلفون: Ripollés-Lobo, María, Perdomo-González, Davinia Isabel, Gómez, María Dolores, Molina, Antonio, Valera, Mercedes

المصدر: Italian Journal of Animal Science ; volume 23, issue 1, page 546-556 ; ISSN 1828-051X

الإتاحة: https://doi.org/10.1080/1828051x.2024.2329711Test

المؤلفون: Artés Hernández, Francisco de Asís, Fernández Hernández, Juan Antonio, Armero Ibáñez, Eva, Miguel Gómez, María Dolores de, Molina Martínez, José Miguel, Alarcón Cabañero, Juan José, Cos Terrer, José Enrique

المساهمون: Universidad Politécnica de Cartagena

مصطلحات موضوعية: Biotecnología agroalimentaria, Tecnología de alimentos, Producción vegetal, Economía agroalimentaria, Control biológico, Manejo del riego sostenible, Tecnología de los Alimentos

الوصف: El presente libro recoge los trabajos científicos presentados en el 11º Workshop en Investigación Agroalimentaria para jóvenes investigadores -WIA2022-. El WiA2022 es un Workshop Científico anual organizado por el Programa de Doctorado en Técnicas Avanzadas en Investigación y Desarrollo Agrario y Alimentario (TAIDA) de la Universidad Politécnica de Cartagena (UPCT). Se celebró el 20 de junio de 2022, con más de 50 participantes que presentaron sus avances en investigación durante el último año. Fue un evento internacional que conectó a nuestros jóvenes investigadores de varios países. Las presentaciones mostraron un gran interés científico y revelaron el destacado potencial de los Equipos de Investigación involucrados en el Programa pertenecientes a varias instituciones de investigación de la Región de Murcia (UPCT, CEBAS-CSIC e IMIDA). El evento ha favorecido el intercambio de ideas y experiencias entre doctorandos y grupos de investigación. El programa científico se estructura en tres sesiones: Presentación de los planes de investigación de nuevos doctorandos, Tecnología e Ingeniería de la Producción Vegetal y Biotecnología Agroalimentaria y Tecnología de Alimentos. En esta edición, 5 jóvenes investigadores han sido premiados por sus ponencias. El Comité Científico y Organizador considera que es necesario que los doctorandos en TAIDA realicen esta actividad formativa para adquirir las competencias típicas de un doctor, destacando cómo resumir sus resultados, sintetizando los principales resultados en el tiempo que se dispone para presentar y difundirlos clara y concisamente a una audiencia diversa, como suele suceder en las presentaciones en congresos científicos a nivel mundial. ; El Comité Organizador agradece a la Escuela Técnica Superior de Ingeniería Agronómica -ETSIA- y al Instituto de Biotecnología Vegetal -IBV- de la Universidad Politécnica de Cartagena -UPCT- su ayuda para hacer posible este evento. También se agradece la financiación recibida de la Escuela Internacional de Doctorado de la UPCT.

وصف الملف: application/pdf

العلاقة: Libro de actas del 11º Workshop en Investigación Agroalimentaria para jóvenes investigadores. Cartagena: edicionesUPCT, 2023. 74 p. ISBN: 978-84-17853-61-7.; http://hdl.handle.net/10317/12098Test

الإتاحة: https://doi.org/10.31428/10317/12099Test
http://hdl.handle.net/10317/12098Test

المؤلفون: Pereira Gómez, María Dolores

مصطلحات موضوعية: gender, diversity, editorial boards

الوصف: [EN]Any scientific area can benefit from the contributions of a diverse society. Upon reflection, many notable achievements have been made by women to the advancement of science, but they were not highlighted enough. Such was the case of Hedy Lamarr, who co-authored the development of a radio guidance system (the start of the present Wi-Fi) or Rosalind Franklin, who contributed enormously to the discovery of the structure of DNA. But they were shadowed by their male counterparts. The same happens today. The ratio male/female in most important scientific recognitions, like the Nobel prize, is very illustrative. This situation also applies to the inclusion of female researchers in journal editorial boards, where the main process of manuscripts management takes place. Steps have been done to correct the disparity, but actions need to be reviewed. This paper aims to compare the evolution of gender diversity within the editorial boards of six quality scholarly journals dealing with Earth Sciences to see how gender diversity has been considered in the update of board panels along the years. The conclusions are that there is a long way to go to reach gender diversity, but also that the implementation of constructive changes may trigger a definitive alteration in these trends through good practices. ; GIR CHARROCK

العلاقة: https://doi.org/10.18814/epiiugs/2022/022049Test; Gender diversity in editorial boards of scientific journals. Some earth science case studies for a geoethical reflection. Episodes Vol. 46, No. 4 509 Article by Maria Dolores Pereira Gender diversity in editorial boards of scientific journals. Some earth science case studies for a geoethical reflection Department of Geology, Universidad de Salamanca, Plaza de la Merced s/n, 37008 Salamanca, Spain; E-mail: mdp@usal.es (Received: October 27, 2022; Revised accepted: December 29, 2022) https://doi.org/10.18814/epiiugs/2022/022049Test; http://hdl.handle.net/10366/155020Test

الإتاحة: https://doi.org/10.18814/epiiugs/2022/022049Test
http://hdl.handle.net/10366/155020Test

المؤلفون: Rodríguez-Gómez, María Dolores

المصدر: Miscelánea de Estudios Árabes y Hebraicos. Sección Árabe-Islam; Vol. 72 (2023); 458-460 ; 2341-0906 ; 1696-5868

وصف الملف: application/pdf

العلاقة: https://revistaseug.ugr.es/index.php/meaharabe/article/view/26089/25119Test; https://revistaseug.ugr.es/index.php/meaharabe/article/view/26089Test

الإتاحة: https://revistaseug.ugr.es/index.php/meaharabe/article/view/26089Test

المؤلفون: Rodríguez Gómez, María Dolores

المصدر: Revista Española de Educación Comparada; No. 44 (2024): The global dimensions in the processes of training and professionalization of the teaching function. Towards "regional" models and programs for the professionalization of teachers in the international context; 399-416 ; Revista Española de Educación Comparada; Núm. 44 (2024): Las dimensiones globales en los procesos de formación y profesionalización de la función docente. Hacia los modelos y programas «regionales» de profesionalización de profesores en el contexto internacional; 399-416 ; 2174-5382 ; 1137-8654 ; 10.5944/reec.44.2024

مصطلحات موضوعية: Teaching profession, teacher education, postcolonialism, decoloniality, globalization, local knowledge, Profesión docente, formación de profesorado, postcolonialismo, decolonialidad, globalización, conocimiento local

الوصف: Postcolonialism recognizes the existence of a logic of coloniality in Latin American society. This paper proposes the need for a decoloniality of the Latin American educational system based on the decoloniality of the school teacher. A qualitative research study identified that the Latin American teacher is suitable to assume a central and guiding role in the process of delinking from coloniality in the school classroom for the decoloniality of the educational system, since he/she gathers in different intensities according to the space where he/she is located, the theoretical characteristics to guide the process of delinking from coloniality. It is argued that for urban and rural teachers to be able to assume this central role of guiding the process of decoloniality of the educational system, it is necessary that the professional development of the teacher focuses on the tasks needed for the production and distribution of knowledge, and on his or her own decoloniality. A postcolonial professional development design with a "decolonial turn" is presented to understand and integrate into teacher professional development the rural teacher's mode of professional development. It was identified that teachers transform each other when they meet and participate together in dialogic learning, and it was identified that by bringing together Latin American teachers from different countries, types of schools and different spaces, it breaks with the prevailing power relations with coloniality in each country, allows for an egalitarian dialogue and an experiential experience of relations without coloniality. The use of Latin America as a method requires taking advantage of globalization to bring teachers together in regional learning communities to generate a dialogue among equals and allow teachers to experience relations without coloniality for their decoloniality, as well as to generate the regional support that the process of decoloniality of the educational system requires. ; El postcolonialismo reconoce la existencia de ...

وصف الملف: application/pdf

العلاقة: https://revistas.uned.es/index.php/REEC/article/view/38158/28678Test; https://revistas.uned.es/index.php/REEC/article/view/38158Test

الإتاحة: https://doi.org/10.5944/reec.44.2024.38158Test
https://doi.org/10.5944/reec.44.2024Test
https://revistas.uned.es/index.php/REEC/article/view/38158Test

المؤلفون: Hindi Mediavilla, Nadia, Peláez Rovira, Antonio Miguel, Rodríguez Gómez, María Dolores

مصطلحات موضوعية: Pluralismo religioso, Diversidad religiosa, Islam clásico, Islam medieval, Islam contemporáneo, al-Andalus, Dar al-Islam, Dar al-harb, Hiyra, Sulh, Religious pluralism, Religious diversity, Religious toleration, Tolerancia religiosa, Classical Islam, Medieval Islam, Contemporary Islam

الوصف: This chapter explores Islamic tradition to see how religious diversity was experienced in the past and is evoked in the present. The main object of this study are some key concepts that are used in relation to religious pluralism in legal and political documents such as fatwas, court testimonies, pacts, treaties, capitulations and Islamic initiatives in favour of peace and tolerance. A diachronic analysis of these documentary sources shows us that the concept of religious tolerance had a different meaning within Islamic tradition than it has today. The documents we will be analyzing date from two different periods in history. The first period covers the final era of al-Andalus, with the decline of the Nasrid Kingdom of Granada and its surrender to the Catholic monarchs, while the second refers to the post–9/11 era, which was characterized by Islamophobia and a global war on terrorism. Both crises, the collapse of al-Andalus in the fifteenth century and the securitization of Islam in the twenty-first century, triggered significant reconceptualizations of religious pluralism. ; Tanto el capítulo como el libro que lo contiene es un resultado del proyecto de investigación RETOPEA del programa europeo H2020

العلاقة: Mediavilla, N.H., Rovira, A., y Gómez, M. (2022). Religious pluralism in the Islamic tradition in late al-Andalus and in contemporary Islamic transnationalism: A conceptual approach. En R. Altnurme, E. Arigita y P. Pasture (Eds.). Religious Diversity in Europe: Mediating the Past to the Young (pp. 159–174). Londres: Bloomsbury Academic.; https://hdl.handle.net/10481/78032Test; http://dx.doi.org/10.5040/9781350198616.ch-008Test

الإتاحة: https://doi.org/10.5040/9781350198616.ch-008Test
https://hdl.handle.net/10481/78032Test

المؤلفون: Donate-Hernandez, J.M., Miguel Gómez, María Dolores de

المساهمون: Universidad Politécnica de Cartagena

مصطلحات موضوعية: WiA, Economía Circular, Alimentación saludable, Ecoetiqueta, Conciencia medioambiental, Circular Economy, Healthy food, Ecolabel, Environmental awareness, Tecnología de los Alimentos

الوصف: [SPA] Este trabajo expone la necesidad de un cambio en la producción de alimentos. La forma de producir ha cambiado, presionado por las políticas de la Unión Europea y El Pacto Verde, producir-usar-tirar, ya no es sostenible, el consumidor quiere alimentos manufacturados por empresas respetuosas con el medio ambiente, que su manera de producir sea mediante la estrategia de la Economía Circular y este cambio es percibido por el consumidor como un valor positivo. El consumidor también preocupado por su salud, busca alimentos lo más sanos posibles, ya que se ha comprobado la relación de una buena alimentación con la buena salud. [ENG] This paper exposes the need for a change in food production. The way of producing has changed under pressure from the policies of the European Union and The Green Deal, produce-use-throw away, it is not sustainable, the consumer wants food produced by companies that respect the environment, that their way of producing is through Circular Economy strategy and this change is perceived by the consumer as a positive attitude. Consumers also concerned about their health, look for foods that are as healthy as possible, since the relationship between a good diet and good health has been proven.

وصف الملف: application/pdf

العلاقة: DONATE-HERNÁNDEZ, J.M. y MIGUEL GÓMEZ, María Dolores de. Producción de alimentos sostenibles e importancia del etiquetado de alimentos frente al consumidor. En: Proceedings of the 10th Workshop on Agri-Food Research for young researchers. WIA.2021. Cartagena: Universidad Politécnica de Cartagena, 2022. Pp. 14-16. ISBN: 978-84-17853-47-1; http://hdl.handle.net/10317/10745Test

الإتاحة: https://doi.org/10.31428/10317/10745Test
http://hdl.handle.net/10317/10745Test