التفاصيل البيبلوغرافية
| العنوان: |
Going Vertical. |
| المؤلفون: |
Pepe, Michele |
| المصدر: |
VARBusiness. 11/27/2006, Vol. 22 Issue 24, p51-51. 1p. 1 Cartoon or Caricature. |
| مصطلحات موضوعية: |
*APPLICATION service providers, *VALUE-added resellers, *STRATEGIC planning, *MARKETING strategy, *MARKETING management, *BUSINESS planning |
| مصطلحات جغرافية: |
MORRISVILLE (N.C.), NORTH Carolina |
| الشركة/الكيان: |
INCENTRIC Solutions (Company) |
| مستخلص: |
The article focuses on the InCentric Solutions' business innovation and applied marketing strategies, a solution provider company which was based in Morrisville, North Carolina. This value-added reseller company was surrounded by business in the life-sciences market, such as pharmaceutical firms, laboratories and research companies. The company's chief marketing officer, Troy Webb, has stated that they have several life-sciences customers and its vertical makes up about 50 percent of their business in revenue. It has landed a handful of new accounts at a Brazilian steakhouse, where GlaxoSmithKline's vice chairman Robert Ingram had addressed attendees. |
| قاعدة البيانات: |
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