التفاصيل البيبلوغرافية
| العنوان: |
THE STATE AWAKING OR STEALING? REVERSE EFFECTS OF DISCOURSE STRATEGIES IN THE CROATIAN PUBLIC SPACE - A CORPUS-ASSISTED STUDY. |
| العنوان البديل: |
DRŽAVA KOJA SE BUDI ILI KOJA KRADE? ISPITIVANJE SUPROTNIH UČINAKA DISKURSNIH STRATEGIJA NA KORPUSNIM PRIMJERIMA U HRVATSKOM JAVNOM PROSTORU. (Croatian) |
| المؤلفون: |
DEBAČ, IVANA NARDELLI |
| المصدر: |
Croatian Journal of Ethnology & Folklore Research / Narodna Umjetnost; Dec2021, Vol. 58 Issue 2, p47-67, 21p |
| مصطلحات موضوعية: |
PUBLIC spaces, POLITICAL slogans, POLITICAL platforms, POLITICAL science, POLITICAL image, ELECTIONS, PUBLIC opinion |
| مصطلحات جغرافية: |
CROATIA |
| الملخص (بالإنجليزية): |
The 2020 parliamentary elections in Croatia were held in an atmosphere marked by fear and anxiety because of negative consequences of the coronavirus pandemic, and riddled with other unresolved socio-economic and political issues. Therefore, choosing appropriate political slogans that would reflect positive messages of hope, encouragement, and safety to the Croatian people seemed of utmost importance. This paper identifies and discusses political discourse strategies behind the creation of selected billboard slogans used in the pre-election period by different political parties and platforms. Taking into account the results of the elections, the research focuses on the negative reactions to the content of the slogans in the Croatian public space. For this purpose, a corpus of readers' online comments was built and subjected to a computer sentiment analysis. The results show that the majority of citizens in the research sample created negative mental images of political agents and the policies they promote. Further investigation of the reasons for the negative perception and evaluation revealed that the politico-historical and situational contexts play a significant role in shaping the public opinion, specifically in times of crises and threats to public health and wellbeing. [ABSTRACT FROM AUTHOR] |
| Abstract (Croatian): |
Parlamentarni izbori u Hrvatskoj 2020. godine odvijali su se u okružju opterećenom strahom i tjeskobom zbog negativnih učinaka pandemije koronavirusa te usred drugih neriješenih društveno-gospodarskih i političkih pitanja. Stoga je bilo izuzetno važno odabrati prikladne političke slogane koji bi hrvatskom narodu prenosili pozitivne poruke nade, ohrabrenja i sigurnosti. U radu se raspravlja o strategijama političkoga diskursa u okviru kojih su nastali izabrani slogani na reklamnim panoima i kojima su se u predizborno doba služile razne političke stranke i platforme. Uzimajući u obzir da su rezultati izbora već poznati, istraživanje je usmjereno na negativne reakcije u vezi teme i sadržaja slogana u hrvatskom javnom prostoru. Za potrebe rada sastavljen je korpus mrežnih komentara čitatelja, koji je zatim podvrgnut računalnom programu analize sentimenata. Rezultati su pokazali da je većina građana u istraživačkom uzorku stvorila negativne predodžbe o djelovanju političara i programima koje promiču. Daljnje ispitivanje uzroka njihove negativne percepcije i procjene otkrilo je da političko-povijesni i situacijski kontekst imaju značajnu ulogu u oblikovanju javnog mnijenja, posebice u vrijeme kriza i prijetnji za zdravlje i opću dobrobit. [ABSTRACT FROM AUTHOR] |
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