المؤلفون: Varan, Duane

المصدر: B&T Weekly. 3/4/2005, Vol. 54 Issue 2509, p11-11. 1p.

مصطلحات موضوعية: *DIRECT response advertising, *TELEVISION advertising, *ADVERTISING, *BROADCAST advertising, *MARKETING

مصطلحات جغرافية: AUSTRALIA

People: VARAN, Duane

المؤلفون: Brechman, Jean¹ (AUTHOR), Bellman, Steven² (AUTHOR), Schweda, Anika³ (AUTHOR), Varan, Duane⁴ (AUTHOR)

المصدر: Journal of Broadcasting & Electronic Media. Mar2015, Vol. 59 Issue 1, p184-207. 24p. 4 Charts.

مصطلحات موضوعية: *TELEVISION advertising, *BRAND integration, *BRANDED entertainment, *PRODUCT placement in mass media, *INTERACTIVE multimedia, *INTERACTIVE television, *TELEVISION viewers

مصطلحات جغرافية: AUSTRALIA