المؤلفون: Vafainia, Saeid¹ Saeid.Vafainia@KULeuven.be, Breugelmans, Els¹, Bijmolt, Tammo¹

المصدر: Journal of Interactive Marketing. Feb2019, Vol. 45, p62-80. 19p.

مصطلحات موضوعية: *DIRECT mail advertising, *DIRECT marketing, *TARGET marketing

المؤلفون: Vriens, Marco¹, van der Scheer, Hiek R.², Hoekstra, Janny C.³, Bult, Jan Roelf⁴

المصدر: European Journal of Marketing. 1998, Vol. 32 Issue 3/4, p323. 17p. 7 Diagrams.

مصطلحات موضوعية: *DIRECT mail advertising, *DIRECT marketing, *CONSUMERS, *MARKETING, *RESPONSE rates, *BUSINESS planning, *CONJOINT analysis, *TARGET marketing

المؤلفون: Sherman, Elaine¹, Greene, Joel N.², Plank, Richard E.³

المصدر: Journal of Direct Marketing. Spring1991, Vol. 5 Issue 2, p25-30. 6p.

مصطلحات موضوعية: *DIRECT mail advertising, *DIRECT marketing, *MAIL-order business, *TARGET marketing, *DIRECT selling, *INDUSTRIAL advertising

المؤلفون: Gehrt, Kenneth C.¹, Ingram, Thomas N.², Howe, Vince³

المصدر: Journal of Direct Marketing. Spring1988, Vol. 2 Issue 2, p16-25. 10p. 3 Black and White Photographs, 2 Charts.

مصطلحات موضوعية: *MARKET surveys, *DIRECT mail advertising, *DEMOGRAPHIC surveys, *CONSUMERS, *TARGET marketing, *DIRECT marketing

المؤلفون: Bodapati, Anand, Gupta, Sachin

المصدر: Journal of Marketing Research (JMR); Feb2004, Vol. 41 Issue 1, p73-85, 13p, 6 Charts, 1 Graph

مصطلحات موضوعية: DIRECT marketing, TARGET marketing, CUSTOMER satisfaction, DIRECT selling, MARKETING strategy, DATABASE marketing, DIRECT mail advertising, COUPONS (Retail trade), RESPONSE rates, MARKETING research

المؤلفون: Stevenson, Thomas H., Swayne, Linda E.

المصدر: Journal of Advertising; Fall99, Vol. 28 Issue 3, p25-35, 11p, 3 Charts

مصطلحات موضوعية: BLACK people in advertising, MINORITIES in advertising, ADVERTISING, AFRICAN American consumers, DIRECT mail advertising, INDUSTRIAL advertising, DIRECT marketing, CONSUMER attitudes, TARGET marketing, MARKETING strategy, MARKETING planning, STRATEGIC planning

المؤلفون: Reed, David

المصدر: Precision Marketing. 9/12/2008, Vol. 20 Issue 18, p16-18. 3p.

مصطلحات موضوعية: *DIRECT marketing, *DIRECT mail advertising, *CUSTOMER relations, *TARGET marketing, *BUSINESS communication

مصطلحات جغرافية: UNITED Kingdom

الشركة/الكيان: TUI UK Ltd.

المصدر: Canadian Business. 3/30/2009, Vol. 82 Issue 5, special section p11-13. 3p.

مصطلحات موضوعية: *DIRECT mail advertising, *MARKETING strategy, *MARKETING research, *CUSTOMER relationship management, *TARGET marketing, *MANAGEMENT

المؤلفون: Reese, Shelly

المصدر: American Demographics. Dec95, Vol. 17 Issue 12, p17. 3p. 1 Graph.

مصطلحات موضوعية: *TARGET marketing, *DIRECT mail advertising

المؤلفون: Viveiros, Beth Negus

المصدر: Direct. 9/1/2007, Vol. 19 Issue 9, p12-14. 3p.

مصطلحات موضوعية: *DIRECT mail advertising, *DIRECT marketing, *TARGET marketing

مصطلحات جغرافية: ROCKFORD (Ill.), ILLINOIS