التفاصيل البيبلوغرافية
| العنوان: |
Evaluation of preferences for concrete admixtures using statistical perception techniques in the procurement management for the Colombian construction market. |
| المؤلفون: |
Hernandez-Carrillo, C G, Sarmiento Rojas, J A, Rueda Varon, M J, Güiza-Pinzón, F D, Toloza-Gordillo, L M |
| المصدر: |
Procedia Computer Science; 2023, Vol. 219, p1977-1984, 8p |
| مصطلحات موضوعية: |
CONCRETE additives, MARKETING, CONSTRUCTION management, SUPPLY chain management, CONSTRUCTION materials, MULTIDIMENSIONAL scaling |
| مصطلحات جغرافية: |
COLOMBIA |
| مستخلص: |
Construction is one of the largest production sectors in the world and its development impact on employment generation, dynamism of materials and development of essential infrastructure. This is consistent with the growing demands and diversifications in the supply chain, supported by knowledge economies, related to organizational learning and project management, together with the acquisition of new methodologies, within the framework of current technological development, deregulation and liberalization of markets. Therefore, it is necessary to include a marketing approach in purchasing management, supported by production, distribution and consumption processes in the growing competition for better service conditions in the supply chain of construction materials, especially cement, considered the most consumed manufactured material in the world and the increase of chemical additives, as support in new technological formulations in construction processes. Consequently, the present research provides an understanding of the markets related to procurement management and supply chain in the commercialization of chemical additives in the Colombian construction sector, through the use of statistical tools of perception like set analysis and multidimensional scaling to determine patterns of preferences in the valuation of brands, prices and applicability. This last one, considered the most required attribute by users in the supply chain of additives, which is related to the degree of preference and behavior of the construction processes. Hence, the use of statistical perception tools facilitates procurement and development management in the supply chain for additives or other market segments and the reduction of risk uncertainty in the formulation of construction projects. [ABSTRACT FROM AUTHOR] |
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