المؤلفون: LARAN, JULIANO¹ (AUTHOR) laran@ufl.edu, DALTON, AMY N.² (AUTHOR) amy.dalton@ust.hk, ANDRADE, EDUARDO B.³ (AUTHOR) eandrade@haas.berkeley.edu

المصدر: Journal of Consumer Research. Apr2011, Vol. 37 Issue 6, p999-1014. 16p. 1 Black and White Photograph, 5 Graphs.

مصطلحات موضوعية: *BRAND name products, *CONSUMER behavior, *SLOGANS, *CONSUMPTION (Economics), PRIMING (Psychology), AWARENESS

المؤلفون: LARAN, JULIANO¹ laran@miami.edu, JANISZEWSKI, CHRIS² chris.janiszewski@cba.ufl.edu, CUNHA JR., MARCUS³ cunhamv@u.washington.edu

المصدر: Journal of Consumer Research. Dec2008, Vol. 35 Issue 4, p653-667. 15p. 5 Graphs.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER research, PRIMING (Psychology), GOAL (Psychology), CONTEXT effects (Psychology), MOTIVATION (Psychology)