المؤلفون: Savelli, Melanie R.

المصدر: International Journal of Pharmaceutical and Healthcare Marketing, 2020, Vol. 14, Issue 3, pp. 409-424.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/IJPHM-03-2019-0021Test

المؤلفون: Boudewyns, Vanessa, Williams, Pamela A.

المصدر: International Journal of Pharmaceutical and Healthcare Marketing, 2016, Vol. 10, Issue 3, pp. 302-322.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/IJPHM-09-2014-0055Test

المؤلفون: Memişoğlu, Merve

المساهمون: Eczacılık Fakültesi

مصطلحات موضوعية: OTC, Over-The-Counter Drugs, Prescription Drugs, Pharmaceutical Marketing, Pharmaceutical Branding

وصف الملف: application/pdf

العلاقة: Acta Pharmaceutica Sciencia; Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı; 2636-8552 / 1307-2080; https://dx.doi.org/10.23893/1307-2080.APS.05602Test; https://hdl.handle.net/20.500.12445/63Test; 56; 21; 36

الإتاحة: https://doi.org/20.500.12445/63Test
https://doi.org/10.23893/1307-2080.APS.05602Test
https://hdl.handle.net/20.500.12445/63Test

المؤلفون: Fischer, Marc, Albers, Sönke

المصدر: Journal of Marketing Research, 2010 Feb 01. 47(1), 103-121.

الوصول الحر: https://www.jstor.org/stable/20618958Test

المؤلفون: Joseph, Kissan, Mantrala, Murali

المصدر: Marketing Letters, 2009 Mar 01. 20(1), 15-29.

الوصول الحر: https://www.jstor.org/stable/27744242Test

المؤلفون: Ding, Min, Eliashberg, Jehoshua

المصدر: Management Science, 2008 Apr 01. 54(4), 820-834.

الوصول الحر: https://www.jstor.org/stable/20122429Test

المؤلفون: Manchanda, Puneet, Wittink, Dick R., Ching, Andrew, Cleanthous, Paris, Ding, Min, Dong, Xiaojing J., Leeflang, Peter S. H., Misra, Sanjog, Mizik, Natalie, Narayanan, Sridhar, Steenburgh, Thomas, Wieringa, Jaap E., Wosinska, Marta, Xie, Ying

المصدر: Marketing Letters, 2005 Dec 01. 16(3/4), 293-308.

الوصول الحر: https://www.jstor.org/stable/40239894Test

المؤلفون: Mizik, Natalie, Jacobson, Robert

المصدر: Management Science, 2004 Dec 01. 50(12), 1704-1715.

الوصول الحر: https://www.jstor.org/stable/30048061Test

المساهمون: Kay, Mark J.

المصدر: International Journal of Pharmaceutical and Healthcare Marketing, 2009, Vol. 3, Issue 3, pp. 294-296.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/17506120910989697Test

المؤلفون: Leeflang, P.S.H., Wieringa, J.E.

المصدر: Leeflang , P S H & Wieringa , J E 2010 , ' Modeling the effects of pharmaceutical marketing ' , Marketing Letters , vol. 21 , no. 2 , pp. 121-133 . https://doi.org/10.1007/s11002-009-9092-3Test

مصطلحات موضوعية: Effects of pharmaceutical marketing, Drug price elasticity, Marketing model building, PROMOTIONAL EXPENDITURES, PRESCRIPTION DRUGS, CHOICE BEHAVIOR, INFORMATION, PERSUASION

وصف الملف: application/pdf

العلاقة: https://research.rug.nl/en/publications/defaaa96-3e73-4824-ba61-98b6f07b5562Test

الإتاحة: https://doi.org/10.1007/s11002-009-9092-3Test
https://hdl.handle.net/11370/defaaa96-3e73-4824-ba61-98b6f07b5562Test
https://research.rug.nl/en/publications/defaaa96-3e73-4824-ba61-98b6f07b5562Test
https://pure.rug.nl/ws/files/156566791/Modeling_the_effects_of_pharmaceutical_marketing.pdfTest