المؤلفون: Miranda, Sandra¹ (AUTHOR), Borges‐Tiago, Maria Teresa² (AUTHOR) maria.tp.tiago@uac.pt, Tiago, Flávio³ (AUTHOR), Tu, Xiangjin⁴ (AUTHOR)

المصدر: Psychology & Marketing. May2024, Vol. 41 Issue 5, p989-1005. 17p.

مصطلحات موضوعية: *IMPULSE buying, *ONLINE shopping, *INFLUENCER marketing, *MARKETING strategy, *MARKETING & psychology, STIMULUS & response (Psychology)

العنوان البديل: MIX DE MARKETING SOBRE LA INTENCIÓN DE COMPRA Y SU IMPACTO EN LA DECISIÓN DE COMPRAR ALGUNOS PRODUCTOS.
MARKETING MIX NA INTENÇÃO DE COMPRA E SEU IMPACTO NA DECISÃO DE COMPRA DE ALGUNS PRODUTOS.

المؤلفون: Suyanto, Achmad Manshur Ali¹ amasuyanto@telkomuniversity.ac.id, Dewi, Desshandra Garcya² dgarcyad@student.telkomuniversity.ac.id

المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 10, p1-21. 21p.

مصطلحات موضوعية: *MARKETING mix, *ONLINE shopping, *MARKETING, *CONSUMER behavior, *CONSUMER attitudes, *BUSINESS success, ENVIRONMENTAL literacy, PARTIAL least squares regression

المؤلفون: Naomira, Allysa Devia¹ allysadeviaaaa@gmail.com, Fauzi, Achmad¹ achmad.fauzi@dsn.ubharajaya.ac.id, Sari, Dewi Puspita¹ dewipuspitasarii095@gmail.com, Azhari, Farhan¹ farhanazhari210@gmail.com, Salasabilla, Luthfia¹ luthfiasalsabilla310@gmail.com, Ali, Muhammad Khadir¹ alialonna042@gmail.com, Astriyani, Rini¹ riniastriyanidua11@gmail.com, Arisana, Vina¹ vinaarisana06@gmail.com

المصدر: Jurnal Ilmu Manajemen Terapan (JIMT).. mei2023, Vol. 4 Issue 5, p721-730. 10p.

مصطلحات موضوعية: *ONLINE shopping, *COVID-19 pandemic, *COVID-19, *TARGET marketing, *INTERNET sales, ELECTRONIC journals

المؤلفون: Weinstein, Art T., Alegria, Christopher, Araujo, Daniela, Ramirez Carvallo, Diana, Helena Cubides, Luz, Salinas, Annmarie

المصدر: Journal of Business Strategy, 2023, Vol. 45, Issue 4, pp. 282-291.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/JBS-06-2023-0111Test

المؤلفون: Harcsová, Henrieta¹ henrieta.harcsova@euba.sk

المصدر: Studia Commercialia Bratislavensia. 2023, Vol. 16 Issue 55, p25-34. 10p.

مصطلحات موضوعية: *MARKETING effectiveness, *ONLINE shopping, *MARKETING strategy, *MARKETING, *CONSUMER preferences, *INTERNET stores

مصطلحات جغرافية: SLOVAKIA, CZECH Republic

المؤلفون: Yan, Shuai¹ (AUTHOR) shuaiyan@shu.edu.cn, Archibald, Thomas Welsh² (AUTHOR) T.Archibald@ed.ac.uk, Han, Xiaohua^1,3 (AUTHOR) hxhznhxh@163.com, Bian, Yiwen¹ (AUTHOR) ywbian@shu.edu.cn

المصدر: European Journal of Operational Research. Sep2022, Vol. 301 Issue 3, p974-986. 13p.

مصطلحات موضوعية: *ONLINE shopping, *INTERNET stores, *MARKETING strategy, *NASH equilibrium

المؤلفون: Pang Mei Siu¹, Ismai, Kamisah¹ kamisah.ismail@um.edu.my

المصدر: Management & Accounting Review. Aug2022, Vol. 21 Issue 2, p107-128. 22p.

مصطلحات موضوعية: *ONLINE shopping, *COMPUTER surveys, *VENDORS (Real property), *MARKETING strategy, *ONLINE business networks (Social networks)

المؤلفون: Rong, Huan, Yu, Xin, Ma, Tinghuai, Sheng, Victor S., Zhou, Yang, Mznah, Al-Rodhaan

المصدر: ACM Transactions on Knowledge Discovery from Data; Apr2024, Vol. 18 Issue 3, p1-43, 43p

مصطلحات موضوعية: ONLINE shopping, PSYCHOLOGICAL feedback, REFERENCE sources, PHYSIOLOGICAL adaptation, MARKETING strategy

المؤلفون: Friske, Wesley¹ (AUTHOR) wesleyfriske@missouristate.edu, Cockrell, Seth² (AUTHOR), King, Robert A.³ (AUTHOR)

المصدر: Journal of Macromarketing. Mar2022, Vol. 42 Issue 1, p114-127. 14p.

مصطلحات موضوعية: *ONLINE shopping, *GROCERY shopping, *SOCIAL responsibility of business, *CONSUMER attitudes, *GOVERNMENT policy, *MARKETING strategy, RELIGIOUSNESS

المؤلفون: Masengu, Reason¹ masengu@mec.edu.om, Prinsloo, J. J.² hein.prinsloo@nwu.ac.za, Pelser, Theuns³ pelser@ukzn.ac.za

المصدر: African Journal of Business & Economic Research. Mar2022, Vol. 17 Issue 1, p275-301. 27p.

مصطلحات موضوعية: *ONLINE shopping, *INTERNET marketing, *COMPUTER literacy, *CONSUMER goods, *INTERNET fraud, *MARKETING strategy, COMPUTERS in education

مصطلحات جغرافية: ZIMBABWE, AFRICA