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1
المؤلفون: Caroline Mary Parker, Helena Hansen
المصدر: BioSocieties. 17:577-600
مصطلحات موضوعية: medicine.medical_specialty, Health (social science), business.industry, Health Policy, Addiction, media_common.quotation_subject, Chronic pain, Racial politics, medicine.disease, Marketing strategy, Pharmaceutical marketing, Opioid, Argument, medicine, Psychology, business, Psychiatry, media_common, medicine.drug
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::abb908dce6a68d81dc1c4ddee6138a7fTest
https://doi.org/10.1057/s41292-021-00230-yTest -
2دورية أكاديمية
المؤلفون: Taher, Ahmed, Stuart, Elnora W., Hegazy, Ibrahim
المصدر: International Journal of Pharmaceutical and Healthcare Marketing, 2012, Vol. 6, Issue 2, pp. 140-155.
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المؤلفون: Jawaid Ahmed Qureshi, Shoaib M. Farooq Padela, Salman Bashir
المصدر: Emerald Emerging Markets Case Studies. 9:1-22
مصطلحات موضوعية: Economics and Econometrics, Restructuring, business.industry, Strategy and Management, Competitive advantage, Marketing strategy, Marketing mix, Pharmaceutical marketing, Education, Product (business), Market research, Business, Brand equity, Business and International Management, Marketing, Finance
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::4448bc895691abfd9b1051ee212cd400Test
https://doi.org/10.1108/eemcs-11-2019-0294Test -
4
المؤلفون: Stella Fatović-Ferenčić, Jasenka Ferber Bogdan
المصدر: Acta medico-historica Adriatica : AMHA
Volume 16
Issue 1مصطلحات موضوعية: business.industry, Institutionalisation, Industrial society, Context (language use), Advertising, General Medicine, Graphic design, Marketing strategy, Professionalization, Pharmaceutical marketing, ljekarničko oglašavanje, Eugen Viktor Feller, Miroslav Feller, Ferdinand Feller, 19. stoljeće, 20. stoljeće, Hrvatska, Advertising campaign, pharmaceutical advertising, 20th century, Croatia, Sociology, business
وصف الملف: application/pdf
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae99b0e4a61d7337d1c10fac1136417dTest
https://doi.org/10.31952/amha.16.1.2Test -
5
المؤلفون: Julie Hennessy, Natalie Fahey, Charlotte Snyder, Alice M. Tybout
المصدر: The Case of Synthroid (A): Marketing a Drug Coming Off Patent
مصطلحات موضوعية: business.operation, business.industry, Abbott Laboratories, Advertising, Competitor analysis, Certification, Marketing strategy, Profit (economics), Pharmaceutical marketing, Economics, Revenue, Marketing, business, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::56c5a7ef5725c5e419cb4ddf208b67c4Test
https://doi.org/10.1108/case.kellogg.2016.000343Test -
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المؤلفون: Hyejung Chang, Eun-Seon Kwak
المصدر: Healthcare Informatics Research
Healthcare Informatics Research, Vol 22, Iss 4, Pp 342-350 (2016)مصطلحات موضوعية: business.product_category, 020205 medical informatics, Drug Industry, Survey and Questionnaires, Computer applications to medicine. Medical informatics, Biomedical Engineering, R858-859.7, Health Informatics, 02 engineering and technology, Pharmaceutical marketing, Health Information Management, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, Marketing, Pharmaceutical industry, business.industry, Computers, 05 social sciences, Information technology, Questionnaire, Usability, Marketing strategy, Laptop, Technology acceptance model, Original Article, Diffusion of Innovation, business, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::778ccc516d4f527f88e5a70aeed3f028Test
http://europepmc.org/articles/PMC5116547Test -
7
المصدر: The Bulletin of Contemporary Clinical Medicine. 9:40-45
مصطلحات موضوعية: Product (business), Return on marketing investment, Marketing management, Digital marketing, business.industry, General Medicine, Business, Marketing, Marketing research, Marketing mix, Marketing strategy, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::82f7f5c37e73dc0d4993cd07dc6cd54bTest
https://doi.org/10.20969/vskm.2016.9Test(1).40-45 -
8
المؤلفون: Kitcha Ing-udomnoogoon
المصدر: ABC Research Alert. 6
مصطلحات موضوعية: business.industry, media_common.quotation_subject, General Medicine, Marketing strategy, Marketing mix, Pharmaceutical marketing, Promotion (rank), Quantitative research, Marketing, business, SWOT analysis, Primary research, Situation analysis, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ebef3b70dd1b92ee7800fc055a7449adTest
https://doi.org/10.18034/abcra.v6i3.336Test -
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المؤلفون: Ying Xie, Xiaojing Dong
المصدر: Journal of Marketing Analytics. 2:135-161
مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, Economics, Econometrics and Finance (miscellaneous), Sample (statistics), Marketing strategy, Pharmaceutical marketing, Empirical research, Marketing management, Statistics, Probability and Uncertainty, Medical prescription, business, Marketing research, Relationship marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::517bd9fc4845bf1b7ce07184191b542eTest
https://doi.org/10.1057/jma.2014.13Test -
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المؤلفون: Michael Stros, Nick Lee
المصدر: Journal of Strategic Marketing. 23:318-336
مصطلحات موضوعية: Marketing, Systematic review, Marketing management, business.industry, Strategy and Management, Context (language use), Marketing research, business, Marketing strategy, Marketing mix, Pharmaceutical marketing, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::744a6f5617be69578288c190e9ab42abTest
https://doi.org/10.1080/0965254x.2014.931878Test