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1
المصدر: The Bulletin of Contemporary Clinical Medicine. 9:40-45
مصطلحات موضوعية: Product (business), Return on marketing investment, Marketing management, Digital marketing, business.industry, General Medicine, Business, Marketing, Marketing research, Marketing mix, Marketing strategy, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::82f7f5c37e73dc0d4993cd07dc6cd54bTest
https://doi.org/10.20969/vskm.2016.9Test(1).40-45 -
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المؤلفون: Ying Xie, Xiaojing Dong
المصدر: Journal of Marketing Analytics. 2:135-161
مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, Economics, Econometrics and Finance (miscellaneous), Sample (statistics), Marketing strategy, Pharmaceutical marketing, Empirical research, Marketing management, Statistics, Probability and Uncertainty, Medical prescription, business, Marketing research, Relationship marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::517bd9fc4845bf1b7ce07184191b542eTest
https://doi.org/10.1057/jma.2014.13Test -
3
المؤلفون: Rejzek, Jan
المساهمون: Hesková, Marie, Hajdíková, Taťána
مصطلحات موضوعية: Alphega lékárna, Alphega pharmacy, Marketing research, Marketing ve farmacii, Alliance Healthcare, Pharmaceutical marketing, Marketingový výzkum
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=od______2186::ed0bd72a9cbf550bde446a708ad78c8eTest
http://www.nusl.cz/ntk/nusl-360859Test -
4
المؤلفون: Michael Stros, Nick Lee
المصدر: Journal of Strategic Marketing. 23:318-336
مصطلحات موضوعية: Marketing, Systematic review, Marketing management, business.industry, Strategy and Management, Context (language use), Marketing research, business, Marketing strategy, Marketing mix, Pharmaceutical marketing, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::744a6f5617be69578288c190e9ab42abTest
https://doi.org/10.1080/0965254x.2014.931878Test -
5
المؤلفون: Ulrike Thoms
المصدر: History and Technology. 29:169-187
مصطلحات موضوعية: Return on marketing investment, Marketing management, History and Philosophy of Science, Digital marketing, business.industry, Business marketing, Advertising, Business, Marketing, Marketing research, Marketing strategy, Marketing science, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::dc2abcd5bf86ca5bc7546a7c604b5c66Test
https://doi.org/10.1080/07341512.2013.827015Test -
6
المؤلفون: Elizabeth H. Ricks, John C. Yi
المصدر: International Journal of Business Intelligence Research. 3:1-15
مصطلحات موضوعية: Return on marketing investment, Information Systems and Management, Marketing mix modeling, Digital marketing, business.industry, Marketing effectiveness, Pharmaceutical marketing, Management Information Systems, Marketing management, Business marketing, Business, Statistics, Probability and Uncertainty, Marketing, Marketing research
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::2bd1a1d750938a0beeb0f6a021e27e05Test
https://doi.org/10.4018/jbir.2012070101Test -
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المؤلفون: Despina A. Karayanni
المصدر: International Journal of Customer Relationship Marketing and Management. 1:62-79
مصطلحات موضوعية: Marketing, Information Systems and Management, business.industry, Marketing strategy, Marketing mix, Pharmaceutical marketing, Management Information Systems, Personal selling, Business and International Management, business, Marketing research, Relationship marketing, Information Systems, Pharmaceutical industry, Buying decision process
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::c0794baad02b42b77c994a75da9787c3Test
https://doi.org/10.4018/jcrmm.2010100104Test -
8
المؤلفون: Pirjo Lukkari, Petri Parvinen
المصدر: Industrial Marketing Management. 37:965-976
مصطلحات موضوعية: Marketing, Marketing management, Leverage (negotiation), business.industry, Business marketing, Business, Marketing research, Institutional theory, Relationship marketing, Marketing strategy, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::3a6c9d11702ec3d2f19fc89a64b65220Test
https://doi.org/10.1016/j.indmarman.2007.08.003Test -
9
المؤلفون: W. Douglas Evans, Lauren McCormack
المصدر: Medical Decision Making. 28:781-792
مصطلحات موضوعية: Male, Bipolar Disorder, Cyclohexanecarboxylic Acids, Drug Industry, Persuasive Communication, Pharmaceutical marketing, Marketing management, Humans, Amines, Marketing, Marketing research, Relationship marketing, gamma-Aminobutyric Acid, Evidence-Based Medicine, Consumer Health Information, Digital marketing, business.industry, Health Policy, Smoking, Prostatic Neoplasms, Public relations, Marketing mix, Social marketing, Influencer marketing, Anti-Anxiety Agents, Social Marketing, Female, Gabapentin, business, Delivery of Health Care, Risk Reduction Behavior
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c5d4fa4e41996fc46d0489a5f1a834cfTest
https://doi.org/10.1177/0272989x08318464Test -
10
المؤلفون: Stephen Tagg, Iain Black
المصدر: Journal of Marketing Management. 23:347-366
مصطلحات موضوعية: Marketing, Matching (statistics), Data collection, Process (engineering), business.industry, Strategy and Management, Behavioral pattern, Public relations, Pharmaceutical marketing, Grounded theory, Marketing management, Marketing research, business, Psychology
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::88d2fbf8a15a1b234066497d80221f65Test
https://doi.org/10.1362/026725707x196413Test