المؤلفون: Rebelo, Joana dos Anjos

المساهمون: Santos, José Novais, Repositório da Universidade de Lisboa

مصطلحات موضوعية: desenvolvimento de relacionamentos empresariais, jornada do prescritor, marketing farmacêutico, pandemia de COVID-19, indústria farmacêutica portuguesa, Business relationship development, prescriber journey, pharmaceutical marketing, COVID-19 pandemic, Portuguese pharmaceutical industry

وصف الملف: application/pdf

العلاقة: Rebelo, Joana dos Anjos (2022). "Relacionamentos empresariais entre produtores e prescritores no contexto da indústria farmacêutica". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.

الإتاحة: http://hdl.handle.net/10400.5/26582Test

المؤلفون: Louro, Gonçalo Campos

مصطلحات موضوعية: MESTRADO INTEGRADO EM CIÊNCIAS FARMACÊUTICAS, CIÊNCIAS FARMACÊUTICAS, COMUNICAÇÃO, MARKETING FARMACÊUTICO, TOMADA DE DECISÃO, INDÚSTRIA FARMACÊUTICA, PHARMACEUTICAL SCIENCES, COMMUNICATION, PHARMACEUTICAL MARKETING, DECISION MAKING, PHARMACEUTICAL INDUSTRY

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/10437/12632Test

المؤلفون: Pariñas Sánchez, Víctor Raúl

المصدر: Gestión en el Tercer Milenio; Vol. 25 No. 49 (2022); 11-17 ; Gestión en el Tercer Milenio; Vol. 25 Núm. 49 (2022); 11-17 ; 1728-2969 ; 1560-9081

مصطلحات موضوعية: Recipe, prescription, patient, pharmaceutical marketing, health professional, Recetas, prescripción, paciente, marketing farmacéutico, profesional de la salud

وصف الملف: application/pdf

العلاقة: https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/23042/18163Test; https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/23042Test

الإتاحة: https://doi.org/10.15381/gtm.v25i49.23042Test
https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/23042Test

المؤلفون: Calderón Subia, Margot, Serrano Alcántara, Luís Fernando

المصدر: Impulso, Revista de Administración; Vol. 2 Núm. 2 (2022): Impulso, Revista de Administración. Enero - Junio 2022; 24- 37 ; 2959-9040

مصطلحات موضوعية: Marketing digital, venta electrónica, comercio exterior, e-commerce, Marketing farmacéutico, Digital marketing, electronic sales, foreign trade, Pharmaceutical Marketing

وصف الملف: application/pdf; text/html; application/epub+zip

العلاقة: https://revistaimpulso.org/index.php/impulso/article/view/102/92Test; https://revistaimpulso.org/index.php/impulso/article/view/102/231Test; https://revistaimpulso.org/index.php/impulso/article/view/102/232Test; https://revistaimpulso.org/index.php/impulso/article/view/102Test

الإتاحة: https://doi.org/10.59659/revistaimpulso.v.2i2.7Test
https://revistaimpulso.org/index.php/impulso/article/view/102Test

المؤلفون: Costa, Tiago Filipe Tavares

المساهمون: Tiago, Maria Teresa Borges, Repositório da Universidade dos Açores

مصطلحات موضوعية: Marketing Farmacêutico, YouTube, Pharmaceutical Marketing, Facebook, Twitter, Engagement

وصف الملف: application/pdf

العلاقة: Costa, Tiago Filipe Tavares. "Pharmaceutical marketing and social media: a facebook, twitter and youtube analysis". 2014. xv, 128, [xvi-xxxvii] p.. (Dissertação de Mestrado em Gestão de Empresas/MBA). Ponta Delgada: Universidade dos Açores, 2014.

الإتاحة: http://hdl.handle.net/10400.3/3246Test

المؤلفون: González Ayala, Nicolás

المساهمون: Marulanda Grisales, Laura

مصطلحات موضوعية: Dolor menstrual, Posicionamiento, Marketing farmacéutico, Estrategia, Menstrual pain, Positioning, Pharmaceutical marketing, Strategy, Administración de empresas - Tesis y disertaciones académicas, Estrategias de mercadeo, Posicionamiento de marca, Posicionamiento (Publicidad)

وصف الملف: PDF; application/pdf

العلاقة: http://hdl.handle.net/10554/66290Test; instname:Pontificia Universidad Javeriana; reponame:Repositorio Institucional - Pontificia Universidad Javeriana; repourl:https://repository.javeriana.edu.coTest

الإتاحة: http://hdl.handle.net/10554/66290Test

المؤلفون: Bandeira, Maria Francisca Marques

المساهمون: Donato, António Augusto Miranda Lemos Romão, Pedreiro, Glenn Jérémy F., Palma, Sandra Colaço

مصطلحات موضوعية: inteligência artificial, atual e perspetiva futura, marketing farmacêutico, indústria farmacêutica, indústria cosmética, artificial intelligence, current and future prospective, pharmaceutical marketing, pharmaceutical industry, cosmetic industry

العلاقة: https://hdl.handle.net/10316/112661Test; 203504267

الإتاحة: https://hdl.handle.net/10316/112661Test

المؤلفون: Barros, Tatiana Ferrara, Campomar, Marcos Cortez

المصدر: Revista de Gestão em Sistemas de Saúde; v. 7 n. 3 (2018): Setembro-Dezembro; 297-313 ; 2316-3712

مصطلحات موضوعية: Trade Marketing, Pharmaceutical sector, Pharmaceutical Marketing, Setor Farmacêutico, Marketing Farmacêutico

وصف الملف: application/pdf

العلاقة: https://periodicos.uninove.br/revistargss/article/view/448/6341Test; https://periodicos.uninove.br/revistargss/article/view/448Test

الإتاحة: https://periodicos.uninove.br/revistargss/article/view/448Test

المؤلفون: Batista, André Ângelo

المساهمون: Nazaré, Luís, Repositório da Universidade de Lisboa

مصطلحات موضوعية: CLM, Plano de Marketing, Marketing Farmacêutico, Marketing Plan, Pharmaceutical Marketing

وصف الملف: application/pdf

العلاقة: Batista, André Ângelo. 2013. "Plano de marketing: OnePharma CLM 2013". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.

الإتاحة: http://hdl.handle.net/10400.5/6364Test

المؤلفون: Ribeiro, Patrícia Miguel Lopes Antunes

مصطلحات موضوعية: Indústria farmacêutica, Marketing farmacêutico, Medidas para contenção da despesa, Estratégia empresarial, Pharmaceutical industry, Pharmaceutical marketing, Expenditures cost containment, Corporate strategy

وصف الملف: application/pdf; application/octet-stream

الإتاحة: http://hdl.handle.net/10071/4806Test