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1
المؤلفون: Ying Zhang, Khim Yong Goh, Qingliang Wang
المصدر: IEEE Transactions on Engineering Management. :1-15
مصطلحات موضوعية: Competition (economics), Strategy and Management, Consumer choice, Context (language use), Business, Product (category theory), Electrical and Electronic Engineering, Marketing, Valence (psychology), Space (commercial competition), Purchasing, Odds
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::0197fef8d30ba703f5008b25be1b16fdTest
https://doi.org/10.1109/tem.2021.3091180Test -
2
المؤلفون: Hock-Hai Teo, Khim Yong Goh, Chuan-Hoo Tan
المصدر: Journal of the Association for Information Systems. 16:738-765
مصطلحات موضوعية: Stated choice, Group (mathematics), Purchase order, Advertising, Business, Marketing, Information provision, Computer Science Applications, Information Systems
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::15f361b9630f56c6dc2092858dd5ce5dTest
https://doi.org/10.17705/1jais.00410Test -
3
المؤلفون: Junhong Chu, Jing Wu, Khim Yong Goh
المصدر: Journal of Interactive Marketing. 30:34-45
مصطلحات موضوعية: Marketing, Computer science, Event (computing), Location awareness, Advertising, Random effects model, computer.software_genre, Empirical research, Advertising campaign, Relevance (information retrieval), Business and International Management, computer, Clickstream, Panel data
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::fbfa155578d71944c2c78a45a6c9da42Test
https://doi.org/10.1016/j.intmar.2014.12.002Test -
4
المؤلفون: Jerry Wenjie Ping, Khim Yong Goh
المصدر: Journal of the Association for Information Systems. 15:388-421
مصطلحات موضوعية: Expectancy theory, Interactivity, Advertising, Marketing, Psychology, Computer Science Applications, Information Systems
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::0e97d4335c672fa36175320064fe5d80Test
https://doi.org/10.17705/1jais.00366Test -
5
المؤلفون: Khim Yong Goh, Cheng Suang Heng, Zhijie Lin
المصدر: Information Systems Research. 24:88-107
مصطلحات موضوعية: Persuasion, Information Systems and Management, Computer Networks and Communications, media_common.quotation_subject, User-generated content, Advertising, Library and Information Sciences, Management Information Systems, Econometric model, Identification (information), Brand community, Empirical research, Content analysis, Social media, Business, Marketing, Consumer behaviour, media_common, Information Systems
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5edaa7fe56b2b8e7f64d7bc66f17196Test
https://doi.org/10.1287/isre.1120.0469Test -
6
المؤلفون: Ivan P. L. Png, Khim Yong Goh, Kai Lung Hui
المصدر: Management Science. 57(9):1640-1654
مصطلحات موضوعية: Persuasion, business.industry, Strategy and Management, Consumer choice, media_common.quotation_subject, Headline, Advertising, Management Science and Operations Research, Newspaper, Identification (information), advertising, journalism, information, persuasion, policy, publicity, Political science, Telephone number, Journalism, Marketing, business, Publicity, media_common, Mass media
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1bd2ff063f6f10cba602e977f618076Test
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7
المصدر: Journal of Marketing Research. 43:98-108
مصطلحات موضوعية: Marketing, Hazard (logic), Economics and Econometrics, business.industry, media_common.quotation_subject, 05 social sciences, Advertising, Markov chain Monte Carlo, E-commerce, Online advertising, Purchasing, symbols.namesake, 0502 economics and business, symbols, 050211 marketing, The Internet, Business and International Management, Micromarketing, business, Function (engineering), ComputingMilieux_MISCELLANEOUS, 050203 business & management, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::592df40051cc2abe16edb71aefae606dTest
https://doi.org/10.1509/jmkr.43.1.98Test -
8
المؤلفون: Zhijie Lin, Khim Yong Goh, Cheng Suang Heng
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: History, Product category, Information Systems and Management, Polymers and Plastics, Computer science, 05 social sciences, Stability (learning theory), Recommender system, Environmental economics, Industrial and Manufacturing Engineering, Computer Science Applications, Management Information Systems, Product marketing, Complementarity (molecular biology), 0502 economics and business, Economics, 050211 marketing, Product (category theory), Business and International Management, Marketing, 050203 business & management, Information Systems, Panel data, Diversity (business)
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fc0ea703f82efcf25989a8f313e5d36Test
https://doi.org/10.2139/ssrn.2389339Test -
9
المؤلفون: Xianghua Lu, Khim Yong Goh, Qingliang Wang
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Discrete choice, Content marketing, business.industry, media_common.quotation_subject, User-generated content, Advertising, New product development, Quality (business), Business, Product (category theory), Marketing, Expected utility hypothesis, Clickstream, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::6ed01ab5f1eae3dfa192564e02a51c39Test
https://doi.org/10.2139/ssrn.2311283Test -
10
المؤلفون: Khim Yong Goh, Qingliang Wang
المصدر: Lecture Notes in Business Information Processing ISBN: 9783642298721
WEBمصطلحات موضوعية: Horizontal differentiation, Product market, Individual consumer, Segmentation, Advertising, Product (category theory), Business, Marketing, Aggregate level, Location, Information economics
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::ae1c535e229dc8fb1009f86f4599ac2cTest
https://doi.org/10.1007/978-3-642-29873-8_21Test