-
1دورية أكاديمية
المؤلفون: Glasser, Gerald J., Metzger, Gale D.
المصدر: Journal of Marketing Research, 1972 Feb 01. 9(1), 59-64.
الوصول الحر: https://www.jstor.org/stable/3149607Test
-
2دورية أكاديمية
المؤلفون: Woodside, Arch G., Nielsen, Robert L, Walters, Fred, Muller, Gale D.
المصدر: Journal of Health Care Marketing; Jun88, Vol. 8 Issue 2, p14-24, 11p
مصطلحات موضوعية: MEDICAL care, MARKETING research, MARKET segmentation, STRATEGIC planning, PUBLIC health, SALES promotion, CONSUMER behavior, HOSPITALS, HEALTH maintenance organizations, TELEPHONE surveys, MARKETING
-
3
المؤلفون: Gale D. Metzger, Gerald J. Glasser
المصدر: Journal of Marketing Research. 9:59-64
مصطلحات موضوعية: Marketing, Economics and Econometrics, Computer science, 05 social sciences, Sampling (statistics), Directory, Random digit dialing, 0502 economics and business, Statistics, Telephone number, 050211 marketing, Business and International Management, GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries), 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ef0c1811bf7ed6528ce8e55939d1d1cTest
https://doi.org/10.1177/002224377200900112Test -
4دورية أكاديمية
المؤلفون: Glasser, Gerald J., Metzger, Gale D.
المصدر: Journal of Marketing Research ; volume 12, issue 3, page 359-361 ; ISSN 0022-2437 1547-7193
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management
-
5
المؤلفون: Gale D. Metzger, Gerald J. Glasser
المصدر: Journal of Marketing Research. 12:359
مصطلحات موضوعية: Marketing, Market research, Economics and Econometrics, business.industry, ComputingMethodologies_MISCELLANEOUS, Frame (networking), Advertising, Sample (statistics), Business, Directory, Business and International Management, Personal interview, GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::38e0a44d0611e8be279541fea0917102Test
https://doi.org/10.2307/3151238Test