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1
المؤلفون: He Li, Chuan Luo, Khim Yong Goh, Jing Wu, Haichao Zheng
المصدر: Journal of Global Information Management. 24:22-44
مصطلحات موضوعية: Estimation, Information Systems and Management, Knowledge management, Social network, Computer science, business.industry, Strategy and Management, 05 social sciences, Control (management), Econometric analysis, 02 engineering and technology, Open source software, Management Science and Operations Research, Computer Science Applications, 020204 information systems, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, Organizational theory, Business and International Management, business, Social network analysis, Panel data
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::5639230f0eb7f562d14a418b0039d93fTest
https://doi.org/10.4018/jgim.2016100102Test -
2
المؤلفون: Kai Lung Hui, Ivan P. L. Png, Khim Yong Goh
المصدر: Management Science. 61:2982-3000
مصطلحات موضوعية: Microeconomics, Direct marketing, business.industry, Strategy and Management, Context (language use), Business, Management Science and Operations Research, Robustness (economics), Enforcement, Externality
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::b42416a25399cd324eafa177a50d1203Test
https://doi.org/10.1287/mnsc.2014.2051Test -
3
المؤلفون: Ivan P. L. Png, Khim Yong Goh, Kai Lung Hui
المصدر: Management Science. 57(9):1640-1654
مصطلحات موضوعية: Persuasion, business.industry, Strategy and Management, Consumer choice, media_common.quotation_subject, Headline, Advertising, Management Science and Operations Research, Newspaper, Identification (information), advertising, journalism, information, persuasion, policy, publicity, Political science, Telephone number, Journalism, Marketing, business, Publicity, media_common, Mass media
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1bd2ff063f6f10cba602e977f618076Test
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4
المؤلفون: Khim Yong Goh, Zhangxi Lin, Jing Wu, He Li
مصطلحات موضوعية: Engineering, business.industry, Strategy and Management, 05 social sciences, Big data, Wearable computer, Advertising, Management Science and Operations Research, Industrial and Manufacturing Engineering, Profit (economics), Market structure, Analytics, 0502 economics and business, Health care, 050211 marketing, Market share, business, 050203 business & management, Industrial organization, Wearable technology
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3665ad79a4eb4589b2a10049485d7657Test
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5
المؤلفون: Jean-Pierre Dubé, Pradeep K. Chintagunta, Khim Yong Goh
المصدر: Management Science. 51:832-849
مصطلحات موضوعية: business.industry, Strategy and Management, Instrumental variable, Logit, Distribution (economics), Variance (accounting), Management Science and Operations Research, Econometric model, Willingness to pay, Statistics, Econometrics, Economics, Endogeneity, Set (psychology), business, brand choice, choice models, econometric models, targeting, endogeneity, instrumental variables
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0cfeb324d1acfc7c202e05310a99d2d5Test
https://doi.org/10.1287/mnsc.1040.0323Test