E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia

التفاصيل البيبلوغرافية
العنوان:	E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia
المؤلفون:	Vera Pujani, Yazrina Yahya, Alfitman Alfitman, Refdinal Nazir
المصدر:	Asean Marketing Journal, Vol 7, Iss 1, Pp 50-57 (2015)
بيانات النشر:	Universitas Indonesia
سنة النشر:	2015
المجموعة:	Directory of Open Access Journals: DOAJ Articles
مصطلحات موضوعية:	e-travel characteristics, small travel enterprises, Indonesia, Malaysia, Social Sciences, Business, HF5001-6182
الوصف:	This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of owners/managers, various technological aspects, and the nature of use and benefits. The following study, the user-based survey would be undertaken to complete The e-travel adoption model in Indonesia and Malaysia.
نوع الوثيقة:	article in journal/newspaper
اللغة:	English
تدمد:	2085-5044 2356-2242
العلاقة:	http://journal.ui.ac.id/index.php/amj/article/view/4615Test; https://doaj.org/toc/2085-5044Test; https://doaj.org/toc/2356-2242Test; https://doaj.org/article/4e20a826873f4a09990a8e07c7ff9ffcTest
الإتاحة:	https://doaj.org/article/4e20a826873f4a09990a8e07c7ff9ffcTest
رقم الانضمام:	edsbas.2E440092
قاعدة البيانات:	BASE

View record in BASE

الوصف
تدمد:	20855044 23562242