المؤلفون: Mhaya, Inès, Partouche-Sebban, Judith

مصطلحات موضوعية: Etudes du consommateur, 658.8, M31, Marketing

وصف الملف: application/pdf

العلاقة: 11th International Marketing Trends Conference; 2012-01; Venise; Italie; non; https://basepub.dauphine.fr/handle/123456789/10342Test; 25

الإتاحة: https://basepub.dauphine.fr/handle/123456789/10342Test

المؤلفون: Azar, Salim, Darpy, Denis

مصطلحات موضوعية: Etudes du consommateur, Genre, Brand, Comportement du consommateur, 658.8, M39, M31, Marketing

العلاقة: Contemporary Issues in Brand Research; Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, Nicolas; ATINER; Athènes; 2010; 308; https://basepub.dauphine.fr/handle/123456789/5031Test; 81-90

الإتاحة: https://basepub.dauphine.fr/handle/123456789/5031Test

المؤلفون: Darpy, Denis, Azar, Salim

مصطلحات موضوعية: Etudes du consommateur, Brand, Genre, Comportement du consommateur, 658.8, M31, Marketing

العلاقة: 9th ACR Conference on Gender, Marketing and Consumer Behavior; 2008-06; Boston; États-Unis; https://basepub.dauphine.fr/handle/123456789/279Test

الإتاحة: https://basepub.dauphine.fr/handle/123456789/279Test

المؤلفون: Chaxel, Anne-Sophie, Bour, Stéphanie, Volle, Pierre

مصطلحات موضوعية: Marque, Trahison, Confiance, Relations avec la clientèle, Relationship, Trust, Brand, Etudes du consommateur, Treason, 658.8, M31, Marketing

العلاقة: 23e Congrès international de l'Association Française du Marketing; 2007-05; Aix-les-bains; France; https://basepub.dauphine.fr/handle/123456789/1272Test; 37; http://halshs.archives-ouvertes.fr/halshs-00164826/frTest/

الإتاحة: https://basepub.dauphine.fr/handle/123456789/1272Test
http://halshs.archives-ouvertes.fr/halshs-00164826/frTest/

المؤلفون: Mak, Brenda, Nickerson, Robert, Isaac, Henri

مصطلحات موضوعية: Mobile Phone Voice Messaging, Mobile Phone Text Messaging, Demographic Factors, Mobile phone, Relations sociales, Téléphonie mobile, Attitudes about Mobile Phone Use, Simultaneous Relationships, Etudes du consommateur, 658.8, M31, O31, D01, D1, Marketing

العلاقة: International Journal of Innovation and Technology Management; 2009-09; 305-326; http://dx.doi.org/10.1142/S0219877009001662Test; World Scientific; https://basepub.dauphine.fr/handle/123456789/3038Test; http://halshs.archives-ouvertes.fr/halshs-00375094/enTest/

الإتاحة: https://doi.org/10.1142/S0219877009001662Test
https://basepub.dauphine.fr/handle/123456789/3038Test
http://halshs.archives-ouvertes.fr/halshs-00375094/enTest/

المؤلفون: Plé, Loïc

مصطلحات موضوعية: Retail banking, Distribution, Marketing channels, Consumer behavior, Comportement du consommateur, Etudes du consommateur, 658.8, G21, M31, Marketing

العلاقة: International Journal of Bank Marketing; 24; 2006; 327-345; http://dx.doi.org/10.1108/02652320610681756Test; Emerald; https://basepub.dauphine.fr/handle/123456789/356Test

الإتاحة: https://doi.org/10.1108/02652320610681756Test
https://basepub.dauphine.fr/handle/123456789/356Test