المؤلفون: Ivan P. L. Png, Khim Yong Goh, Kai Lung Hui

المصدر: Management Science. 57(9):1640-1654

مصطلحات موضوعية: Persuasion, business.industry, Strategy and Management, Consumer choice, media_common.quotation_subject, Headline, Advertising, Management Science and Operations Research, Newspaper, Identification (information), advertising, journalism, information, persuasion, policy, publicity, Political science, Telephone number, Journalism, Marketing, business, Publicity, media_common, Mass media

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1bd2ff063f6f10cba602e977f618076Test

المؤلفون: Khim-Yong Goh¹ (AUTHOR) gohky@comp.nus.edu.sg, Kai-Lung Hui² (AUTHOR) Klhui@ust.hk, Png, Ivan P.L.³ (AUTHOR) ipng@nus.edu.sg

المصدر: Management Science. Sep2011, Vol. 57 Issue 9, p1640-1654. 15p. 7 Charts, 1 Graph.

مصطلحات موضوعية: *PUBLICITY, *MASS media, *JOURNALISM, MASS media & publicity, PERSUASION (Psychology)

مصطلحات جغرافية: UNITED States