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المؤلفون: Ewelina Lacka, D. Eric Boyd, P.K. Kannan, Gbenga Ibikunle
المصدر: Lacka, E, Boyd, D E, Ibikunle, G & Kannan, P K 2021, ' Measuring the real-time stock market impact of firm-generated content ', Journal of Marketing . https://doi.org/10.1177/00222429211042848Test
مصطلحات موضوعية: Marketing, Real-time marketing, business.industry, microstructure, Twitter, firm-generated content, Publishing, Content (measure theory), Stock market, Business and International Management, business, Industrial organization, real-time marketing, high frequency data
وصف الملف: application/pdf
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e0e062fdccc7ff3e52d8bef32b1eb5bTest
https://doi.org/10.1177/00222429211042848Test -
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المؤلفون: D. Eric Boyd, Brian P. Brown, Mayoor Mohan
المصدر: Journal of Business Research. 81:40-50
مصطلحات موضوعية: Marketing, 05 social sciences, Enterprise value, Perspective (graphical), Event study, Extant taxon, 0502 economics and business, Economics, Top management, 050211 marketing, Business case, Relationship marketing, 050203 business & management, Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::ff2c46b6bfa0768b444dd2423fce6b58Test
https://doi.org/10.1016/j.jbusres.2017.07.020Test -
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المؤلفون: D. Eric Boyd, Robert E. Spekman
المصدر: Journal of Product Innovation Management. 27:593-605
مصطلحات موضوعية: Product (business), Alliance, Bargaining power, Licensee, business.industry, Management of Technology and Innovation, Strategy and Management, business, Restrictiveness, Marketing strategy, Shareholder value, License, Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::fb3981bace3ff3ac9462c76d3e77aa9fTest
https://doi.org/10.1111/j.1540-5885.2010.00737.xTest -
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المؤلفون: D. Eric Boyd, Robert E. Spekman
المصدر: Journal of the Academy of Marketing Science. 36:488-500
مصطلحات موضوعية: Marketing, Economics and Econometrics, Leverage (finance), Alliance, Value creation, Business, Business and International Management, Market value, Stock (geology), Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::24467ac155554c7699b50b3f6d12564cTest
https://doi.org/10.1007/s11747-008-0108-yTest -
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المؤلفون: D. Eric Boyd, Patricia H. Werhane, Robert E. Spekman
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Supply chain management, Commerce, Corporate governance, Supply chain, Corporate social responsibility, Business, Business ethics, Value chain, Demand chain, Social responsibility, Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::41109db34c4e907ff90dbaad0450c20bTest
https://doi.org/10.2139/ssrn.655223Test