-
1
المصدر: Marketing Education Review, v24 n1 p31-36 Spr 2014. 6 pp.
تمت مراجعته من قبل الزملاء: Y
الواصفات:
Abstractor: As Provided
نوع المنشور: Journal Articles; Reports - Descriptive
-
2
المصدر: Marketing Education Review, v23 n2 p121-135 Sum 2013. 15 pp.
تمت مراجعته من قبل الزملاء: Y
الواصفات:
Abstractor: As Provided
نوع المنشور: Journal Articles; Reports - Descriptive
-
3
المصدر: Business Communication Quarterly, v70 n4 p431-449 2007. 19 pp.
تمت مراجعته من قبل الزملاء: Y
Abstractor: ERIC
نوع المنشور: Journal Articles; Reports - Descriptive
-
4مؤتمر
المؤلفون: Miller, Fred L.1, Mangold, W. Glynn1, Roach, Joy1, Holmes, Terence1, Johnston, Timothy1
المصدر: Society for Marketing Advances Proceedings. 2011, Vol. 25 Issue 1, p4-4. 1p.
مصطلحات موضوعية: *BUSINESS education, GEOGRAPHIC information systems, MARKETING education in universities & colleges, HIGHER education, TEXTBOOKS, CURRICULUM
مصطلحات جغرافية: UNITED States
مستخلص: The authors discuss the use of business geographic information system (GIS) as an interactive spatiaLAB approach in marketing among schools in the U.S. They consider business GIS as an approach to exercises in the schools' marketing curriculum that combines online exercise flexibility and GIS lab extensive analysis. They believe on the effectivity of exercises with supplemental exercises covered in marketing textbooks.
