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1دورية أكاديميةBenefits and challenges of developing an eco-social orientation: implications for marketing practice
المؤلفون: Gabler, Colin Bauer, Landers, V. Myles, Richey, R. Glenn
المصدر: European Journal of Marketing, 2020, Vol. 55, Issue 4, pp. 1155-1176.
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2دورية أكاديمية
المؤلفون: Gabler, Colin Bauer, Rapp, Adam, Richey, R. Glenn, Reynolds, Kristy E., Armstrong, Craig E., Midkiff, K. Clark, Peloza, John, University of Alabama. Dept. of Management and Marketing
مصطلحات موضوعية: Electronic Thesis or Dissertation, thesis, Marketing, Sustainability, Management, eco-capability, environmental orientation, green marketing, marketing strategy, stakeholder theory, stragetic aligment
وصف الملف: application/pdf; 171 p.
العلاقة: u0015_0000001_0001188; http://purl.lib.ua.edu/84382Test
الإتاحة: http://purl.lib.ua.edu/84382Test