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المؤلفون: Bogdan Gutyj, R.I. Lytvyn, І.І. Khariv, I.B. Smolynets, O. Petryshak
المصدر: Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. 18:151-154
مصطلحات موضوعية: Competition (economics), Medical services, Potential market, Economics, Marketing, PHARMACEUTICAL MARKETING,OBJECTIVES AND TYPES,MEDICINES,CONSUMERS,ФАРМАЦЕВТИЧНИЙ МАРКЕТИНГ,ПОПИТ,ЦіЛі ТА ВИДИ,ЛіКИ,СПОЖИВАЧі,ФАРМАЦЕВТИЧЕСКИЙ МАРКЕТИНГ,СПРОС,ЦЕЛИ И ВИДЫ,ЛЕКАРСТВА,ПОТРЕБИТЕЛИ, Competitive advantage, Pharmaceutical marketing, Research data
وصف الملف: text/html
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43ad3475216c78fd5ee04928bc73c9f7Test
https://doi.org/10.15421/nvlvet6929Test -
2رسالة جامعية
المؤلفون: Svetlana N Beilfuss
مصطلحات موضوعية: Health economics, Other economics not elsewhere classified, opioid prescribing, pharmaceutical marketing, physician marketing, pharmaceutical payments, Medicare Part D, opioid misuse, open payments, abuse-deterrent formulations, Accountable Care Organizations, antibiotic stewardship, antibiotic prescribing, physician prescribing behavior, patient care coordination, health insurance choice, Economics
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المؤلفون: Tim K. Mackey
المصدر: International Journal of Health Policy and Management, Vol 5, Iss 4, Pp 271-274 (2016)
مصطلحات موضوعية: Direct-to-consumer advertising, Pharmaceutical Marketing, Health (social science), 020205 medical informatics, Leadership and Management, 02 engineering and technology, Management, Monitoring, Policy and Law, Pharmaceutical marketing, 03 medical and health sciences, Globalization, 0302 clinical medicine, Health Information Management, 0202 electrical engineering, electronic engineering, information engineering, Economics, Direct-to-Consumer Advertising (DTCA), Regulatory science, Social media, 030212 general & internal medicine, Health communication, Consumer behaviour, business.industry, Health Policy, lcsh:Public aspects of medicine, Advertising, lcsh:RA1-1270, Regulatory Science, Health Communication, Food and Drug Administration (FDA), Commentary, The Internet, business, Social Media
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5d4a9d174d8920aa579eba4fa50582a9Test
http://www.ijhpm.com/pdf_3154_5df00e29934931108831ef564ad7be68.htmlTest -
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المؤلفون: Megha Vora, Timothy Calkins
المصدر: Merck: Pricing Gardasil
مصطلحات موضوعية: Product (business), Work (electrical), business.industry, Gardasil, Economics, medicine, Economic model, Marketing, business, Pharmaceutical marketing, Quality-adjusted life year, medicine.drug, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::d7eb31a71bce69fb8229113b061772c7Test
https://doi.org/10.1108/case.kellogg.2016.000206Test -
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المؤلفون: Julie Hennessy, Natalie Fahey, Charlotte Snyder, Alice M. Tybout
المصدر: The Case of Synthroid (A): Marketing a Drug Coming Off Patent
مصطلحات موضوعية: business.operation, business.industry, Abbott Laboratories, Advertising, Competitor analysis, Certification, Marketing strategy, Profit (economics), Pharmaceutical marketing, Economics, Revenue, Marketing, business, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::56c5a7ef5725c5e419cb4ddf208b67c4Test
https://doi.org/10.1108/case.kellogg.2016.000343Test -
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المؤلفون: Tyler Bysshe, Alycia Hogenmiller, Susan F. Wood, Meghan A. McMonagle, Janani A. Raveendran, Joanna Podrasky, Adriane Fugh-Berman
المصدر: PLoS ONE
PLoS ONE, Vol 12, Iss 10, p e0186060 (2017)مصطلحات موضوعية: Medical Doctors, Economics, Cardiovascular Procedures, Health Care Providers, lcsh:Medicine, Social Sciences, Vascular Surgery, 01 natural sciences, Pharmaceutical marketing, Centers for Medicare and Medicaid Services, U.S, 0302 clinical medicine, Sociology, Health care, Medicine and Health Sciences, Medicine, Medicare Part D, 030212 general & internal medicine, Medical Personnel, lcsh:Science, health care economics and organizations, Marketing of Health Services, Marketing, Multidisciplinary, humanities, Professions, Plastic Surgery and Reconstructive Techniques, Research Article, medicine.medical_specialty, Prescription drug, Prescription Drugs, Endocrine System Procedures, Drug Industry, Political Science, education, Public Policy, Surgical and Invasive Medical Procedures, Medicare, 03 medical and health sciences, Health Economics, Physicians, 0101 mathematics, Medical prescription, Health economics, business.industry, Public health, 010102 general mathematics, lcsh:R, United States, Communications, Health Care, Family medicine, District of Columbia, People and Places, lcsh:Q, Population Groupings, business, Medicaid
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::67b5133fe877dc5ccb194840783a8c92Test
https://pubmed.ncbi.nlm.nih.gov/29069085Test -
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المؤلفون: Jansen Maia Del Corso, Cássia Rita Pereira da Veiga, Claudimar Pereira da Veiga, Anderson Catapan
المصدر: American Journal of Industrial and Business Management. :565-572
مصطلحات موضوعية: business.industry, media_common.quotation_subject, Exploratory research, Legislation, General Medicine, Intellectual property, Pharmaceutical marketing, Politics, Economics, Quality (business), Product (category theory), Marketing, business, Law and economics, media_common, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::394e79354d806b68998592f08d10efb4Test
https://doi.org/10.4236/ajibm.2013.36065Test -
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المؤلفون: Sanjoy Mitra
المصدر: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY. 1:80-88
مصطلحات موضوعية: Product (business), Product life-cycle management, Market analysis, Economics, Business sector, Portfolio, Profitability index, Sales management, Marketing, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::7e4fdbd516294d3d0d5977c5681a0fc1Test
https://doi.org/10.24297/ijmit.v1i3.1432Test -
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المؤلفون: Mithun Nandy, Brajaballav Pal
المصدر: Adhyayan: A Journal of Management Sciences. 5
مصطلحات موضوعية: business.industry, Advertising, Compound annual growth rate, Pharmaceutical marketing, Psychiatry and Mental health, Consolidation (business), Paradigm shift, Health care, Complaint, Economics, Pharmaceutical manufacturing, Marketing, business, Pharmaceutical industry
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::c8a1ea03b628d64d07cf6de8bf9373d0Test
https://doi.org/10.21567/adhyayan.v5i2.8817Test -
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المؤلفون: David J. Miller, F. Reed Johnson, Matthew F. Bingham
المصدر: Value in Health. 4:32-44
مصطلحات موضوعية: pharmaceutical marketing, consumer preference, Migraine Disorders, Decision Making, Bayesian updating, Markov model, Choice Behavior, Pharmaceutical marketing, Decision Support Techniques, Markov, Learning rule, Economics, Humans, Economics, Pharmaceutical, Market share, Marketing, choice, Marketing of Health Services, Analgesics, Health Services Needs and Demand, Models, Statistical, Markov chain, business.industry, Health Policy, Public Health, Environmental and Occupational Health, Bayes Theorem, Random-utility, Consumer Behavior, Markov Chains, Variety (cybernetics), Product (business), Market research, Risk analysis (engineering), Health Services Research, Quality-Adjusted Life Years, business, Attitude to Health
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7addf0984630481a6abcec0bcb43259Test
https://doi.org/10.1046/j.1524-4733.2001.004001032.xTest