التفاصيل البيبلوغرافية
| العنوان: |
Get the green light on green brands. |
| المؤلفون: |
Wilkes, Meredith1 |
| المصدر: |
Managing Intellectual Property. May2009, Issue 189, p4-4. 1p. |
| مصطلحات موضوعية: |
*BRAND name products, *TRADEMARKS, GREEN products, ECO-labeling |
| مصطلحات جغرافية: |
UNITED States |
| الشركة/الكيان: |
UNITED States. Patent & Trademark Office |
| مستخلص: |
The article focuses on the efforts of brand owners to become environmental friendly and conscious and to obtain green trade marks on their products. It states that consumers are being more influenced by the degree of eco-friendliness associated with a particular product. There are thousands of Eco and Green-related applications pending in the U.S. Patent & Trademark Office (PTO). All environmental claims have to be true at the time they are made. |
| قاعدة البيانات: |
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