دورية أكاديمية
Analysis of the degree of adoption of e-commerce in the Paraguayan hotel sector through the eMICA model during the covid-19 pandemic, 2022 ; Análisis del grado de adopción del e-commerce en el sector hotelero paraguayo a través del modelo eMICA durante la pandemia del covid-19, 2022
| العنوان: | Analysis of the degree of adoption of e-commerce in the Paraguayan hotel sector through the eMICA model during the covid-19 pandemic, 2022 ; Análisis del grado de adopción del e-commerce en el sector hotelero paraguayo a través del modelo eMICA durante la pandemia del covid-19, 2022 |
|---|---|
| المؤلفون: | Kwan Chung , Chap Kau, Domínguez Méndez, Federico Nicolás, Ramírez Girett, Victor Ariel, Duarte Sanchez, Derlis Daniel |
| المصدر: | Ciencia Latina Revista Científica Multidisciplinar; Vol. 6 Núm. 3 (2022); 4177-4190 ; 2707-2215 ; 2707-2207 ; 10.37811/cl_rcm.v6i3 |
| بيانات النشر: | Centro de Investigación ALAC - Asociación Latinoamérica para el Avance de las Ciencias |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | eMICA model, hotel sector, e-commerce, websites, modelo eMICA, sector hotelero, sitios web |
| الوصف: | The objective is to analyze the degree of adoption of e-commerce in the Paraguayan hotel sector through the eMICA model during the COVID-19 pandemic, 2022. It was based on a descriptive and transactional quantitative approach. The population of 52 hotels (36 in Asunción -ASU- and 16 in Salto de Guairá -SDG-) was also taken as a sample for the study. Four accommodations were discarded for not meeting the required requirements, thus leaving 48 establishments for analysis. The inclusion criteria were: premises registered in REGISTUR, located in ASU and/or SDG and in operation. The eMICA model composed of three stages was used as a data collection instrument: Promotion (2); Provision (3) and Processing (1), six levels and 38 attributes adapted from Burgess, Parrish and Alcock; Sutty Segovia and Kwan Chung, in May 2022. The most relevant results were: the Processing stage (60%) has obtained the highest compliance with its attributes, followed by Promotion (59%) and Provision (45%). The attributes with the highest compliance were Hotel name (100%), Address (98%), Photographs (98%) and WiFi (88%). It is concluded that the degree of implementation of e-commerce in hotels through the eMICA model has had a progressive increase during the period -before and during- the COVID-19 pandemic. Finally, it should be noted that such implementation would depend on factors such as technological skills, HR quality, support from senior management and consumer preparation. ; El objetivo es analizar el grado de adopción del e-commerce en el sector hotelero paraguayo a través del modelo eMICA durante la pandemia del COVID-19, 2022. Se basó en un enfoque cuantitativo de corte transeccional y descriptivo. La población de 52 hoteles (36 en Asunción -ASU- y 16 en Salto de Guairá –SDG-) fue también tomada como muestra para el estudio. Se descartaron 4 alojamientos por no cumplir con los requisitos exigidos, quedando de esta manera 48 establecimientos para el análisis. Los criterios de inclusión fueron: locales registrados en REGISTUR, ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf; text/html |
| اللغة: | Spanish; Castilian |
| العلاقة: | https://ciencialatina.org/index.php/cienciala/article/view/2542/3771Test; https://ciencialatina.org/index.php/cienciala/article/view/2542/3772Test; https://ciencialatina.org/index.php/cienciala/article/view/2542Test |
| DOI: | 10.37811/cl_rcm.v6i3.2542 |
| الإتاحة: | https://doi.org/10.37811/cl_rcm.v6i3.2542Test https://doi.org/10.37811/cl_rcm.v6i3Test https://ciencialatina.org/index.php/cienciala/article/view/2542Test |
| حقوق: | Derechos de autor 2022 Chap Kau Kwan Chung ;Federico Nicolás Domínguez Méndez;Victor Ariel Ramírez Girett;Derlis Daniel Duarte Sanchez ; https://creativecommons.org/licenses/by/4.0Test |
| رقم الانضمام: | edsbas.5E85189C |
| قاعدة البيانات: | BASE |
| DOI: | 10.37811/cl_rcm.v6i3.2542 |
|---|