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1دورية أكاديمية
المؤلفون: Chen, Jinjie1 (AUTHOR) chen.j@cityu.edu.hk, Xu, Alison Jing2 (AUTHOR) alisonxu@umn.edu, Rodas, Maria A.3 (AUTHOR) mrodas@illinois.edu, Liu, Xuefeng4 (AUTHOR) xfliu@umn.edu
المصدر: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p81-96. 16p. 1 Chart, 4 Graphs.
مصطلحات موضوعية: *TIPS & tipping (Gratuities), *CONSUMER attitudes, *CONSUMER behavior, *DECISION making, CONSUMER behavior research, RATING, MASS media influence, MANNERS & customs
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2دورية أكاديمية
المؤلفون: Puligadda, Sanjay1 puligsan@muohio.edu, Ross, William T.2 bill.ross@business.uconn.edu, Chen, Jinjie1 chenj4@muohio.edu, Howlett, Elizabeth3 ehowlett@uark.edu
المصدر: Journal of Retailing & Consumer Services. Nov2012, Vol. 19 Issue 6, p570-577. 8p.
مصطلحات موضوعية: *CONSUMER behavior, *BRAND name products, *CONJOINT analysis, *BRAND image, *MARKETING research, SOCIAL dominance