دورية أكاديمية
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
العنوان: | Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict |
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المؤلفون: | Laran, Juliano, Janiszewski, Chris |
المصدر: | Journal of Consumer Research, 2009 Apr . 35(6), 967-984. |
العلاقة: | Juliano Laran is assistant professor of marketing, University of Miami, Coral Gables, FL 33124‐6524 ( laran@miami.edu ). Chris Janiszewski is the Jack Faricy Professor of Marketing, University of Florida, Gainesville, FL 32611‐7155 ( chris.janiszewski@cba.ufl.edu ). The authors thank Joel Cohen and Robyn LeBoeuf for their helpful comments. The authors also acknowledge the helpful input of the editor, associate editor, and three reviewers. This article is based on the first author’s doctoral dissertation. |
الوصول الحر: | https://www.jstor.org/stable/10.1086/593293Test |
قاعدة البيانات: | JSTOR Journals |
تدمد: | 00935301 15375277 |
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DOI: | 10.1086/593293 |