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1
المؤلفون: Bernadett Koles, D. Eric Boyd
المساهمون: James Madison University, Rennes School of Business
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2019, 100, pp.590-598. ⟨10.1016/j.jbusres.2018.06.007⟩مصطلحات موضوعية: Marketing, Buyer-supplier coordination effectiveness, Computer science, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Siemens, Buyer-supplier asset management effectiveness, Social complexity, Virtual reality, Value-in-use, Task (project management), Early adopter, Perception, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, B2B marketing, 050203 business & management, Use value, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ceb87a5de276da60a60229d373acb3aTest
https://doi.org/10.1016/j.jbusres.2018.06.007Test -
2An Introduction to the Special Issue 'Virtual Reality in Marketing': Definition, Theory and Practice
المؤلفون: Bernadett Koles, D. Eric Boyd
المساهمون: University of Central Florida [Orlando] (UCF), University of Edinburgh, Rennes School of Business
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2019, 100, pp.441-444. ⟨10.1016/j.jbusres.2019.04.023⟩مصطلحات موضوعية: Marketing, Computer science, Field (Bourdieu), 05 social sciences, Novelty, Virtual reality, Potential conflict, Action (philosophy), Leverage (negotiation), 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::72b268996955a65de123b0c15b651bb7Test
https://hal-rennes-sb.archives-ouvertes.fr/hal-02160895Test -
3
المؤلفون: D. Eric Boyd, Robert E. Spekman
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Marketing, Knowledge management, Value creation, Computer science, business.industry, Conceptual model (computer science), Face (sociological concept), Management Information Systems, Disruptive technology, Joint action, Key (cryptography), The Internet, business, Relationship marketing, Internet presence management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::58bc77f8e184cc0baafc646f845f3004Test
https://doi.org/10.2139/ssrn.282521Test