التفاصيل البيبلوغرافية
| العنوان: |
Content analysis across new media platforms: Methodological considerations for capturing media-rich data. |
| المؤلفون: |
Hurwitz, Lisa B.1 lisa.hurwitz@northwestern.edu, Alvarez, Aubry L.1, Lauricella, Alexis R.1, Rousse, Thomas H.1, Montague, Heather1, Wartella, Ellen1 |
| المصدر: |
New Media & Society. Feb2018, Vol. 20 Issue 2, p532-548. 17p. |
| مصطلحات موضوعية: |
*CONTENT analysis, *FOOD marketing, *DIGITAL media, *MASS media research, *MARKETING research |
| مستخلص: |
Content analyses sway policy by describing the prevalence of mass media messages and implying effects. However, content-based research focusing on dynamic new media products such as websites, mobile applications, and video games presents methodological challenges. Our team recently conducted a large-scale content analysis exploring food marketing to children across media platforms, in which we captured and analyzed a variety of media-rich content. We consulted multiple sources to form our sampling frame, employed a complex sampling technique to allow for generalization of findings, used screen-capture software to record our exploration of media products, analyzed data using video coding software, and created a custom scale to determine the target audience of certain media products. We believe the steps we have taken may provide valuable insights into aspiring content analysts interested in studying media-rich content and address challenges that have been plaguing content analysts for the past two decades. [ABSTRACT FROM AUTHOR] |
| قاعدة البيانات: |
Academic Search Index |
