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المؤلفون: Bruce A. Huhmann, Yam B. Limbu
المصدر: Journal of Global Marketing. 35:1-20
مصطلحات موضوعية: Marketing, Ethical issues, Engineering ethics, Business, Business and International Management, Pharmaceutical marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::cb7d9cb1ed16313ea7b641de6adb15f5Test
https://doi.org/10.1080/08911762.2021.1949084Test -
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المؤلفون: Jean-Christophe Bélisle-Pipon
المصدر: Journal of Global Marketing. 35:76-98
مصطلحات موضوعية: Marketing, Case based approach, ComputingMilieux_THECOMPUTINGPROFESSION, Ethical issues, 05 social sciences, Ethical practice, ComputingMilieux_LEGALASPECTSOFCOMPUTING, Ethical standards, Pharmaceutical marketing, 03 medical and health sciences, 0302 clinical medicine, 0502 economics and business, 050211 marketing, Engineering ethics, 030212 general & internal medicine, Business, Business and International Management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::2c243c1ecdf1dd3b5535b0cccf14b996Test
https://doi.org/10.1080/08911762.2021.1939469Test -
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المؤلفون: S. Sriram, Tong Guo, Puneet Manchanda
المصدر: Journal of Marketing Research. 58:115-140
مصطلحات موضوعية: Economics and Econometrics, media_common.quotation_subject, Control (management), Public policy, Accounting, Pharmaceutical marketing, 03 medical and health sciences, 0302 clinical medicine, 0502 economics and business, Health care, Information disclosure, 030212 general & internal medicine, Business and International Management, health care economics and organizations, media_common, Marketing, Data collection, Actuarial science, Unintended consequences, business.industry, 05 social sciences, Payment, Transparency (behavior), Causal inference, 050211 marketing, business, Quasi-experiment
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98be59f8c5abbe9f76e528e309fb248bTest
https://doi.org/10.1177/0022243720972106Test -
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المؤلفون: Tong Guo, Puneet Manchanda, S. Sriram
المصدر: Marketing Science. 39:516-539
مصطلحات موضوعية: Marketing, Actuarial science, media_common.quotation_subject, 05 social sciences, Public policy, Payment, Pharmaceutical marketing, Difference in differences, Causal inference, 0502 economics and business, 050211 marketing, Business, 050207 economics, Business and International Management, Medical prescription, health care economics and organizations, Quasi-experiment, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::3028703ee622986f7cdf7f714c17bf70Test
https://doi.org/10.1287/mksc.2019.1181Test -
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المؤلفون: Jawaid Ahmed Qureshi, Shoaib M. Farooq Padela, Salman Bashir
المصدر: Emerald Emerging Markets Case Studies. 9:1-22
مصطلحات موضوعية: Economics and Econometrics, Restructuring, business.industry, Strategy and Management, Competitive advantage, Marketing strategy, Marketing mix, Pharmaceutical marketing, Education, Product (business), Market research, Business, Brand equity, Business and International Management, Marketing, Finance
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::4448bc895691abfd9b1051ee212cd400Test
https://doi.org/10.1108/eemcs-11-2019-0294Test -
6
المؤلفون: Yanlai Chu, Hongju Liu, Qiang Liu, Ho-Jung Yoon
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: History, Polymers and Plastics, business.industry, Industrial and Manufacturing Engineering, Pharmaceutical marketing, Probit model, Comparative advertising, Damages, Personal selling, Business and International Management, Marketing, Market share, business, health care economics and organizations, Pharmaceutical industry, Panel data
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::1932ac92aeb674558a7411c3f69784c4Test
https://doi.org/10.2139/ssrn.3886132Test -
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المؤلفون: Hongju Liu, Qiang Liu, Pradeep K. Chintagunta
المصدر: Marketing Science. 36:382-401
مصطلحات موضوعية: Marketing, Counterfactual thinking, Public economics, media_common.quotation_subject, 05 social sciences, Social Welfare, Pharmaceutical marketing, Free riding, Oligopoly, Incentive, Promotion (rank), Spillover effect, 0502 economics and business, 050211 marketing, Business, 050207 economics, Business and International Management, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::45d82fa9de242d9901f799ed4cd2f5b2Test
https://doi.org/10.1287/mksc.2016.1014Test -
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المؤلفون: Vardit Landsman, Stefan Stremersch, Sriram Venkataraman
المساهمون: Business Economics
المصدر: Marketing Science, 32(1), 89-110. INFORMS Institute for Operations Research and the Management Sciences
مصطلحات موضوعية: Marketing, medicine.medical_specialty, pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA, business.industry, Specialty, Primary care, Space (commercial competition), Pharmaceutical marketing, Variation (linguistics), Family medicine, Medicine, Business and International Management, Medical prescription, business
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::89ad4504790450398ff30ad1d8ad9742Test
https://doi.org/10.1287/mksc.1120.0757Test -
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المؤلفون: Mariea Grubbs Hoy, Jin Seong Park
المصدر: Journal of Public Policy & Marketing. 33:127-142
مصطلحات موضوعية: Marketing, Direct-to-consumer advertising, Economics and Econometrics, business.industry, media_common.quotation_subject, Advertising, Public relations, Pharmaceutical marketing, law.invention, Promotion (rank), Action (philosophy), law, Agency (sociology), CLARITY, Medicine, The Internet, Social media, Business and International Management, business, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::79a30427973723a2823e013e249efe03Test
https://doi.org/10.1509/jppm.12.097Test -
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المؤلفون: Elias Hadjielias, Francois Pilon
مصطلحات موضوعية: Knowledge management, Buyer-seller relationship, Value co-creation, media_common.quotation_subject, N500, Social Sciences, Pharmaceutical marketing, Strategic account management, Originality, 0502 economics and business, Co-creation, N100, Business and International Management, Marketing, Function (engineering), Pharmaceutical industry, media_common, business.industry, Value proposition, 05 social sciences, Business-to-Business marketing, Business value, Economics and Business, Value (economics), 050211 marketing, business, 050203 business & management
وصف الملف: application/pdf