التفاصيل البيبلوغرافية
| العنوان: |
Is There A Difference Between Hardcore and Casual Baseball Fans? An Empirical Study of Taiwan's 2023 WBC Spectator Motivations. |
| المؤلفون: |
Tung-Lai Hu, Chuang-Min Chao, Chia-Hung Lin, Chih-Yung Wang, Chih-Ynn Tseng |
| المصدر: |
Journal of Marketing & Management; May2024, Vol. 15 Issue 1, p47-62, 16p |
| مصطلحات موضوعية: |
BASEBALL fans, BASEBALL competitions, PROFESSIONAL identity, SPORTS business, EMPIRICAL research, MOTIVATION (Psychology), BASEBALL teams, VIDEO game development |
| مصطلحات جغرافية: |
TAIWAN |
| مستخلص: |
Background. In 2023, the World Baseball Classic (WBC) in Taiwan signified the resumption of international baseball competitions post-pandemic, drawing an eclectic mix of spectators, from Chinese Professional Baseball League (CPBL) enthusiasts to first-time attendees. Objectives. This study delves into the diverse motivations behind fan attendance, exploring factors such as team identification, the attractiveness of the event, the stadium environment, social media purpose demand, and social media emotional social relationships. Methods. We collected 321 valid questionnaires and conducted a t-test analysis. Through a comparative analysis of fans with varying levels of CPBL viewership, the research uncovers nuanced differences in motivations, offering valuable insights for marketers and event organizers in the sports industry. Results. The empirical results showed that compared to casual fans who don't frequently attend CPBL games, hardcore fans who regularly attend CPBL games had stronger motivations related to team identification and event attractiveness when attending WBC. Discussion. Hardcore fans watching games have a strong sense of identification with Taiwanese professional baseball teams. This sense of identification makes them more deeply engaged in the games during the WBC. Moreover, fans with a wealth of viewing experience typically have a deeper knowledge and understanding of baseball, enabling them to better interpret various situations in the game, while also holding higher expectations for the team's performance. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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