المؤلفون: Virginia Beal, Steven Bellman, Brooke Wooley, Duane Varan

المساهمون: Bellman, Steven, Beal, Virginia, Wooley, Brooke, Varan, Duane

المصدر: Journal of Business Research. 120:103-113

مصطلحات موضوعية: Marketing, lab experiments, Recall, Computer science, media, 05 social sciences, effectiveness, viewing time, Advertising, Cross media, Online video, Weighting, Interval (music), Lower threshold, 0502 economics and business, Video advertising, 050211 marketing, Metric (unit), advertising, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ba7c1bc92297e666e096ec26e3a9d2dTest
https://doi.org/10.1016/j.jbusres.2020.07.034Test

المؤلفون: Jennifer A. Robinson, Steven Bellman, Duane Varan, Robert F. Potter

المساهمون: Bellman, Steven, Potter, Robert F, Robinson, Jennifer A, Varan, Duane

المصدر: Journal of Marketing Communications. 27:631-650

مصطلحات موضوعية: Marketing, Multimedia, business.industry, Computer science, 05 social sciences, video, computer.software_genre, competitive interference, 0502 economics and business, interactive, 050211 marketing, The Internet, Video streaming, Business and International Management, business, advertising, computer, online, choice, ComputingMilieux_MISCELLANEOUS, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e4cf958603e2310b9b1a152ca6ea4cbbTest
https://doi.org/10.1080/13527266.2020.1753091Test

المؤلفون: Steven Bellman, Magda Nenycz-Thiel, Duane Varan, Rachel Kennedy

المساهمون: Varan, Duane, Nenycz-Thiel, Magda, Kennedy, Rachel, Bellman, Steven

المصدر: Journal of Advertising Research. 60:54-70

مصطلحات موضوعية: Marketing, television advertisements, Recall, Communication, 05 social sciences, length of commercials, Advertising, Memorization, 0502 economics and business, 050211 marketing, Diminishing returns, video advertisements, Psychology, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2e0d683f139dd9c06f9acd1f5e1c3f7Test
https://doi.org/10.2501/jar-2019-036Test

المؤلفون: Duane Varan, Steven Bellman, Amy Rask

المساهمون: Bellman, Steven, Rask, Amy, Varan, Duane

المصدر: Journal of Marketing Communications. 25:763-782

مصطلحات موضوعية: narrative advertising, Marketing, Persuasion, experimental design, branded content, Branded content, persuasion, media_common.quotation_subject, 05 social sciences, Advertising, television, cause-related advertising, Branded entertainment, 0502 economics and business, 050211 marketing, Ethical consumption, Business, Business and International Management, Content (Freudian dream analysis), ComputingMilieux_MISCELLANEOUS, 050203 business & management, media_common

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17bb204337f02356dfa928441c963ae6Test
https://doi.org/10.1080/13527266.2017.1381860Test

المؤلفون: Rachel Kennedy, Duane Varan, Steven Bellman, Nicole Hartnett, Magda Nenycz-Thiel

المساهمون: Bellman, Steven, Nenycz-Thiel, Magda, Kennedy, Rachel, Hartnett, Nicole, Varan, Duane

مصطلحات موضوعية: Marketing, Measure (data warehouse), Biometrics, Computer science, Communication, 05 social sciences, Advertising, Task (project management), TV advertising, 0502 economics and business, Scalability, 050211 marketing, Tracking (education), Skin conductance, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::455e975f8356ef92096bdc685349beb0Test
https://hdl.handle.net/11541.2/135760Test

المؤلفون: Duane Varan, Shruthi Arismendez, Jamie Murphy, Steven Bellman

المساهمون: Bellman, Steven, Murphy, Jamie, Arismendez, Shruthi Vale, Varan, Duane

مصطلحات موضوعية: Marketing, 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Sample (statistics), sponsorship, advertising effectiveness, television, Psychology, 050203 business & management, Test (assessment)

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da3c8165f6040f68800997a8a4f2f21dTest
https://hdl.handle.net/11541.2/135745Test

المؤلفون: Duane Varan, Shruthi Arismendez, Steven Bellman, Jamie Murphy, Ziad Hassan Saeed Abdelmoety

المساهمون: Bellman, Steven, Abdelmoety, Ziad HS, Murphy, Jamie, Arismendez, Shruthi, Varan, Duane

المصدر: Heliyon
Heliyon, Vol 4, Iss 12, Pp e01041-(2018)

مصطلحات موضوعية: media_common.quotation_subject, Information science, psychology, 050105 experimental psychology, Article, Newspaper, Broadcast television systems, Sociology, 0502 economics and business, Psychology, 0501 psychology and cognitive sciences, Business, lcsh:Social sciences (General), lcsh:Science (General), Content (Freudian dream analysis), business, media_common, sociology, Multidisciplinary, Context effect, 05 social sciences, Advertising, Program quality, information science, lcsh:H1-99, 050211 marketing, lcsh:Q1-390, Reputation

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0319324365c1346545545b7696b2ce83Test
http://europepmc.org/articles/PMC6304455Test

المؤلفون: Duane Varan, Brooke Wooley, Steven Bellman

المساهمون: Bellman, Steven, Wooley, Brooke, Varan, Duane

المصدر: Journal of Advertising. 45:72-77

مصطلحات موضوعية: Marketing, Matching (statistics), Measure (data warehouse), Recall, Biometrics, commercials, business.industry, Communication, 05 social sciences, 050801 communication & media studies, Context (language use), Cognition, Advertising, Replication (computing), facial tracking software, information, 0508 media and communications, Software, ad-matching, 0502 economics and business, 050211 marketing, Business and International Management, Psychology, business

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0b2e0669d011259ba4c44c4b13a967fTest
https://doi.org/10.1080/00913367.2015.1085816Test

المؤلفون: VARAN, DUANE¹ D.Varan@murdoch.edu.au, LANG, ANNIE² anlang@indiana.edu, BARWISE, PATRICK³ pbarwise@london.edu, WEBER, RENÉ⁴ renew@comm.ucsb.edu, BELLMAN, STEVEN¹ bellman@audiencelabs.com

المصدر: Journal of Advertising Research. Jun2015, Vol. 55 Issue 2, p176-191. 16p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING, *INDUSTRIAL management, *ADVERTISING effectiveness, *ADVERTISING, *SALES

المؤلفون: Bellman, Steven, Potter, Robert F., Robinson, Jennifer A., Varan, Duane

المصدر: Journal of Marketing Communications; Sep2021, Vol. 27 Issue 6, p631-650, 20p, 3 Charts

مصطلحات موضوعية: ADVERTISING effectiveness, STREAMING video & television, INTERNET advertising, INDIVIDUAL differences, ADVERTISERS, VIDEOS, ADVERTISING