التفاصيل البيبلوغرافية
| العنوان: |
Delivering Serendipity. |
| المؤلفون: |
AEKYOUNG KIM (AUTHOR), AFFONSO, FELIPE M. (AUTHOR), LARAN, JULIANO (AUTHOR), DURANTE, KRISTINA M. (AUTHOR) |
| المصدر: |
Marketing News. Summer2021, Vol. 55 Issue 3, p21-22. 2p. 2 Color Photographs. |
| مصطلحات موضوعية: |
*LOCAL delivery services, SERENDIPITY |
| مستخلص: |
Compared to a condition where consumers chose for themselves, enjoyment increased when consumers received a movie or song delivered at random from a set of alternatives the researchers had previously selected. This good news suggests that marketers can capitalize on the power of serendipity to increase consumer satisfaction. For example, consumers may enjoy some unexpected events more as part of vacation packages or enjoy product samples that arrive randomly without a lot of information. [Extracted from the article] |
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| قاعدة البيانات: |
Business Source Index |
