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1رسالة جامعية
المؤلفون: Zhao, Yuhan
مصطلحات موضوعية: fi=Liiketalous, hallinto ja markkinointi|sv=Företagsekonomi, förvaltning och marknadsföring|en=Business Management, Administration and Marketing, services, quality, airfields, passenger traffic, air traffic, airports, customer satisfaction, aviation, customer service, air travel, Degree Programme in Aviation Business, manag, eco
الوصف: As the scale of China's air transport business grows steadily, people's income levels have risen significantly, with correspondingly higher demands on living standards. As airports are places where passengers stay for longer periods of time, passengers are increasingly concerned about their overall perception of the services provided by airports and are increasingly concerned about the level of airport services. Airport service is one of the key elements of airport operation, and its level of service is a direct reflection of the airport's management level. This paper takes the service quality of Chongqing Jiangbei Airport as an example. By studying domestic and international theoretical findings on service quality and passenger happiness, the current situation of domestic and international research is explained. Finally, corresponding improvement strategies and supporting measures are proposed. This will enable Chongqing Jiangbei Airport to attract more potential passengers by providing a better level of service quality, improve the airport's own brand image, and increase passenger satisfaction and loyalty.
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2رسالة جامعية
المؤلفون: Buteyn, Sophie
المساهمون: van Wee, G.P. (mentor), Kroesen, M. (mentor), van Daalen, C. (graduation committee), Delft University of Technology (degree granting institution)
المصدر: fttudelft
مصطلحات موضوعية: Q methodology, Attitude, Air Travel, Air travel behaviour, envir, eco
الوصف: Increasing emissions from aviation combined with the intensifying climate change, highlight the need for a sustainable change in the aviation sector. Since innovations making flying in itself more sustainable are taking long to implement, a behavioural change (flying less or not at all) is necessary. Recent societal developments show how people’s attitudes to flying might play a role in flying behaviour change, and how attitudes might be changing. Earlier research has established a link between people’s behaviour and attitudes. However, studies addressing changes in air travel attitudes and what causes those changes are not in abundance. Hence, this thesis empirically explores whether and how people have changed their attitudes towards air travel and to identify what factors contribute to a change in attitude. This was investigated by applying a dynamic approach to the Q methodology. Three viewpoints on air travel were identified. Consequently, changes in attitudes and contributing factors to attitude change were identified. This research finds that people in The Netherlands have changed their attitudes in the recent years. The attitude changes were synthesised into three main directions, namely; people expressing a more environmentally-aware view on air travel, people expressing a more independent view on air travel, and people expressing a less self-evident view on air travel. The factors contributing to the identified changes can be summarised by people knowing more, having different emotions and engaging in certain behaviour. Finally, this study has made three scientific contributions. The first is an empirical contribution, as it has added to the currently scarce knowledge base on changing air travel attitudes through conducting a first exploratory and empirical study into how attitudes to flying are changing among a group of Dutch people. The second is a theoretical contribution, as this study successfully applied and therewith partly validated the model on attitude change of Van Wee et al. (2019). Third, ...
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3كتاب
المؤلفون: Alwaked, Ahmad Abdelrahman Fahed
المساهمون: Wiggins, Steven N., Baltagi, Badi H., Love, H. Alan, Puller, Steve
مصطلحات موضوعية: Elasticities, Multistage Budgeting, AIDS, Air Travel, Leisure Travelers, Business Travelers, eco, scipo
الوصف: This study estimates the demand for domestic air travel services in the United States in order to calculate the fare and expenditure elasticities of demand. We segmented the market according to number of operating airlines, distances and traveler types. Using Seemingly Unrelated Regression to estimate the Almost Ideal Demand System (AIDS), we find that the expenditure and uncompensated own-fare elasticities are around unity and consistent with the previous literature. Results reveal a tendency of uncompensated own-fare elasticity to decrease as distance increases, and a tendency of uncompensated own-fare elasticity to increase as number of airlines increases. Due to few observations, business travelers' results are not reliable to make any conclusion. Leisure travelers' results are closer to all travelers' results.
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4رسالة جامعية
المؤلفون: Sabitov, Bulat
المساهمون: Erdal, Fuat, Sabitov, Bulat
مصطلحات موضوعية: Air Travel Demand Factors, Air Travel Demand Elasticity, Econometric Demand Model, Russian Federation Air Travel Industry, Havayolu Taşımacılık Talep Faktörleri, Havayolu Taşımacılık Talep Elastikliği, Ekonometrik Talep Modeli, Rusya Federasyonu Havacılık Endüstrisi, eco, scipo
الوصف: This study examines the factors affecting air travel demand for Moscow – Istanbul market and presents a comprehensive econometric demand model in which the most significant parameters for air travel demand have been identified. The analysis is build on time series data from January 2014 to December 2018. DOLS and FMOLS regression models are applied to find the cointegration relationship and compare the effect of these variables. The aim is to find out the most critical factors and how they affect the air travel demand and to provide robust air travel demand elasticity estimates. Besides using the standart demand factors like income per capita and price, frequency, crude oil price and PMI index are included in the model. The scholarly contribution of the thesis lies in taking into account the effect of currency crisis and international economic sanctions in Russian Federation between 2014-2018 in estimating the model. Empirical results indicate that ticket price of Turkish Airlines, ticket price of Aeroflot Russian Airlines (a rival company) and per capita income of Russian travellers are the most significant determinants of travel demand. The coefficients of all three determinants are estimated to be elastic, indicating that the Russian travelers are quite sensitive to the changes in prices and income. Moreover, travel demand is affected negatively by seasonal changes. Flight frequency is found to be statistically insignificant in the model. ; Bu çalışma, Moskova - İstanbul pazarı için havayolu seyahati talebini etkileyen faktörleri incelemekte ve en önemli parametrelerin tanımlandığı kapsamlı bir ekonometrik talep modelini sunmaktadır. Analiz, Ocak 2014 - Aralık 2018 zaman aralığına ait veriler üzerine kuruludur. Eşbütünleşme ilişkisini bulmak ve değişkenlerin etkilerini karşılaştırmak için DOLS ve FMOLS regresyon modelleri uygulanmaktadır. Amaç, en kritik değişkenlerin, havayolu taşımacılığını nasıl etkilediklerini anlamak ve talep elastikiyetini tahmin etmektir. Kişi başına gelir, fiyat ve uçuş frekansı gibi .
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5رسالة جامعية
المؤلفون: Waters, Kyle J.
مصطلحات موضوعية: Venture Capital, Silicon Valley, Startups, Air travel, Urban economics, manag, eco
الوصف: Thesis advisor: Donald Cox ; Does being a non-stop flight away from Silicon Valley help entrepreneurs access venture capital? With its abundance of researchers and investors, Silicon Valley leads the world in entrepreneurship. In Silicon Valley, venture capital investors (VCs) and startups benefit from proximity, forming strong relationships and meeting frequently in person. VCs often choose to focus their operations locally, bringing down the costs of monitoring investments. Not all entrepreneurs can locate themselves in this global hub and without a direct connection to Silicon Valley some may find it difficult to tap into the extensive resources clustered in the region. I show that startups operating in cities with non-stop connections to Silicon Valley benefit immensely from direct flights. I find that this connection matters more for cities outside the U.S. A new daily flight from Silicon Valley to an international city leads to $23 million of additional VC raised by startups in the region. ; Thesis (BA) — Boston College, 2018. ; Submitted to: Boston College. College of Arts and Sciences. ; Discipline: Departmental Honors. ; Discipline: Economics.
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6رسالة جامعية
المؤلفون: Budová, Nicole
المساهمون: Vašek, Jan, Sušková, Hana
مصطلحات موضوعية: elektronické aukce, e-aukce, nákup, letenky, trh letenek, cenové srovnávače, vyhledávače letenek, tržní transparence, e-commerce, e-business, e-auction, electronic auctions, procurement, purchase, air-ticket, airline ticket, air travel market, price comparator, market transparency, electronic markets, manag, eco
الوصف: Tématika elektronických aukcí byla vybrána z důvodu stále větší obliby k nákupu. Trh letenek byl pozorován proto, neboť se za posledních několik let výrazně změnil a je vysoce transparentní. Cílem diplomové práce bylo zjištění efektivnosti elektronických aukcí pro nákup letenek. Data, použitá k výzkumu, byla získána za pomocí elektronického pozorování s osobní účastí autora a spoluúčasti zaměstnance firmy NAR marketing, poskytující elektronické aukce pomocí softwaru PROEBIZ. Podstatou pozorování bylo předat informaci o zadání aukce s přesnou specifikací požadovaného let. Po dobu vkládání nabídek prostřednictvím e-aukcí, bylo podstatné nalézt odpovídající letenku dle specifikací a její cenu na cenových srovnávačích a nabídek aerolinek. Efektivita dle párového T testu nebyla prokázána a vykazovala cenovou úsporu u cenových srovnávačů a webových stránek aerolinek. Rovněž i z hlediska transakčních nákladů se neprokázala efektivita e-aukcí oproti vyhledávání cen na internetu. Poptávky, které jsou vkládány do e-aukčního softwaru, vykazují velkou míru specifikace spojenou s předem připravenou a vyhledanou letenkou. ; This topic was chosen due to the growing popularity of the e-auctions for procurement. The air-ticket market has been observed because of significant changes over the last few years and because of high transparency. The aim of the diploma thesis was to find out the effectiveness of electronic auctions for air ticket purchase. The data used for the research was obtained through electronic observation with the author’s personal participation and the participation of the NAR marketing employee, providing electronic auctions using the PROEBIZ software. The main principle of this research was to pass on the information about auction specifications. During the time of bidding via e-auction, it was essential to find an appropriate air ticket according to the specifications and its price on the air ticket price comparators and airlines’ websites. The effectiveness through the pairing T test has not been proven and ...
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7رسالة جامعية
المؤلفون: Nusheva, Magdalena
مصطلحات موضوعية: Air travel -- Malta, Credit -- Technological innovations -- Malta, Airlines -- Reservation systems -- Malta, Air travel -- Prices -- Malta, manag, eco
الوصف: B.A.(HONS)TOURISM ; This research project investigates the attitudinal and purchasing behaviour changes amongst Maltese residents towards an eventual implementation of the innovative Payas- you-way pricing regime by the national airline 'Air Malta'. The new pricing model implies that flight ticket fares are to be formed solely by the sum total of a passanger's own weight plus their personal belongings' weight. As the nation is growing in size and the airline industry is fraught with financial difficulties, the author sought to find a possible solution for the country of Malta in order to cope with the two alarming trends - namely to encourage the nation to lose weight and improve their health and to help Air Malta regain financial stability. For the reason of reaching bigger amount of participants and opinions, the matter was explored through quantitative research analysis, where a specially designed questionnaire was used as an analysis tool. As the results of the study revealed, Maltese are rather unwilling to be charged according to their body weight when purchasing an airline ticket. However, the supporting Cost-Benefit analysis exposed that the adoption of the PAYW model would introduce certain benefits that should not be ignored. Finally, the dilemma of whether the pricing approach is worth considering for adoption is a matter of social responsibility and innovative way of thinking. ; N/A
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8رسالة جامعية
المؤلفون: Kim Nga Nguyen, Thi
المساهمون: Lahden ammattikorkeakoulu
مصطلحات موضوعية: lentoliikenne, lentomatkailu, lentoyhtiöt, markkinointi, strategia, benchmarking, kansainvälinen liikenne, Vietnam, marketing strategy, SOSTAC®, passenger air transport, air travel, airlines, Etihad Airways, Emirates, Qatar Airways, fi=Liiketalous, hallinto ja markkinointi|sv=Företagsekonomi, förvaltning och marknadsföring|en=Business Management, Administration and Marketing, Degree Programme in International Business, manag, eco
الوصف: Marketing strategy is crucial for businesses operating in highly competitive environments. Especially with the intense competition over international flights in the Vietnamese air travel market, it is important for airlines to adopt superior strategy, in order to incorporate brand presence in the market. Hence, performing benchmarking on marketing strategy for Etihad Airways is timely and necessary. The thesis adopts the combination of inductive and deductive approaches, with the assistance of mixed-method research choice. The enquired theories and information are from qualitative and quantitative data collection methods, as well as various sources, such as interviews, survey, books, academic journals, and scholar public domains to name a few. Altogether, they form a pivotal and logical structure for the empirical research later on. The main theoretical framework of the study is benchmarking philosophy and SOSTAC® model. While benchmarking helps to find the superior performance in the market regardless of geographical area, the SOSTAC® model supports building a thorough marketing plan. The benchmarking type adopted in this study is the competitive benchmarking, which seeks benchmarks from the direct competitors of the company. Other tools supporting the research are SWOT, PEST analysis, Porter’s Five Forces, STP, as well as the 4Ps marketing mix. Emirates and Qatar Airways are Etihad’s main competitors in Vietnam. The benchmarks for Etihad Airways consider the 4Ps marketing mix. In terms of place, Hanoi is another potential market in Vietnam. In respect of pricing strategy, it is advisable that the airline shift towards skimming strategy to maintain its service quality in the long-term. Moreover, Etihad Airways should pay more attention to the business group and improve its customer rewards program. In terms of promotion, the airline should focus on the social media channel for the holiday group, as well as reconsider its channels and approaches for the business segment.
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9رسالة جامعية
المؤلفون: Kariithi, Rose
مصطلحات موضوعية: marketing strategies, air travel agencies, manag, eco
الوصف: The main aim of the study was to investigate the influence of marketing strategies on the growth of small and medium business in air travel agencies in Nairobi City County in Kenya. The contribution of marketing strategy in the organization lies in the formulation of strategies to choose the right customer, build relationships of trust with them and create a growth. There are no statistics and attempts taken to investigate the influence of marketing strategies on the growth of small and medium business in air travel agencies in Nairobi Kenya. This study, therefore, sought to find out the influence of marketing strategies on the growth of small and medium businesses. This report covers theoretical foundation of the study, the influence of marketing strategies on business growth and empirical literature. The research design that was used in this study was descriptive survey method aimed at establishing the influence of marketing strategies on the growth of small and medium business in air travel agencies in Nairobi City County in Kenya. The study used a simple random sampling technique to select a sample of 52 small and medium businesses in air travel agencies in Nairobi City County in Kenya from a population of 104 air travel agencies in Nairobi City County in Kenya. The study heavily relied on primary data which was collected through administering structured questionnaires comprising closed and open-ended questions. The process of data analysis involved several stages; the completed questionnaires were edited for completeness and consistency, check for errors and omissions and then coded. A statistical analysis and descriptive analysis was employed. A total of 52 questionnaires were randomly distributed using even numbers and 50 were collected having been filled completely this constituted a response rate of (96%). The issue of Marketing Strategies on Growth of Small and Medium Business, the study found out that, the appearance of the physical facilities of the air travel agencies, both at the airport and on the ...
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10رسالة جامعية
المؤلفون: Ayoub, John
المصدر: Theses
مصطلحات موضوعية: tourism, aviation, dynamic capabilities, baby boomers, air travellers, air travel, tourism industries, stakeholders, Business Administration, Management, and Operations, Hospitality Administration and Management, Tourism and Travel, eco, manag
الوصف: This thesis investigates the perceptions of tourism industry stakeholders regarding the readiness of the airlines to handle the growing number of baby boomers travelling by air. The research applies the theory of dynamic capabilities to develop propositions to interpret in-depth interviews with a range of key industry stakeholders. Findings identify important areas of concern for this market, for example increased episodes of inflight medical complications, way finding around airports and increased consumer options. They also highlight the changing nature of this market and how important it is for airlines to gain a more advanced understanding of the requirements of baby boomer air travellers.
