كتاب
Typical plant-based food from a nutraceutical perspective: The case of the Marche region
| العنوان: | Typical plant-based food from a nutraceutical perspective: The case of the Marche region |
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| المؤلفون: | Gianni Sagratini, Cristina Santini, Giovanni Caprioli, Sauro Vittori, Filippo Maggi, Astride Franks Kamgang Nzekoue, Riccardo Petrelli |
| المساهمون: | Cristina Santini, Stefania Supino and Lucia Bailetti, Sagratini, Gianni, Santini, Cristina, Caprioli, Giovanni, Vittori, Sauro, Maggi, Filippo, KAMGANG NZEKOUE, ASTRIDE FRANKS, Petrelli, Riccardo |
| بيانات النشر: | Woodhead Publishing USA Cambridge, MA, USA |
| سنة النشر: | 2023 |
| المجموعة: | CAMPUS Pubblicazioni Scientifiche Unicam (Università di Camerino) |
| الوصف: | The nutraceutical and superfood industries have boomed. This book wants to highlight the challenges and opportunities of the nutraceutical business. The chapter entitled “The Market” provides an overview of market trends. It explores the forces and the drivers that have made this business one of the most attractive and profitable businesses of the last decade. The blurring of industries (food, pharma, and cosmetics) has created new market opportunities for business players. This dynamic industry has seen further development with the pandemic event since consumers’ attention to healthy issues has increased. The intensification of competition and highly innovative products launched on the market requires particular attention to customers’ needs. It emerges how pivotal it is to explore consumers’ preferences and orientations.The chapter entitled “A Short Review of Willingness to Pay for Novel Foods” illustrates the state of the art of background research on consumers’ willingness to pay for novel foods. It introduces a problem that often emerges in the book: the relationship between consumers and novel foods and consequently neophobia in food products.The analysis of the main findings of willing- ness to pay helps understand how consumers shape their preferences and manage information when marketing novel foods.The role that informa- tion covers in developing this industry emerges in several chapters in the book. For example, it is highly relevant for companies trying to strategically use traditional food benefits (as we see in the chapter “Typical Plant-based Food from a Nutraceutical Perspective:The Case of the Marche Region”). Another example is in the chapter that explores the case study of an Italian company, the Severino Becagli (see the chapter “Organic and Made in Tuscany Spirulina:The Story of Severino Becagli”).This company is trying to combine the country of origin with organic certification and nutraceu- tical benefits in its marketing strategy. New product development (NPD) is a key issue in this ... |
| نوع الوثيقة: | book part |
| اللغة: | English |
| ردمك: | 978-0-12-821408-4 0-12-821408-2 |
| العلاقة: | info:eu-repo/semantics/altIdentifier/isbn/978-0-12-821408-4; ispartofbook:Case Studies on the business of nutraceuticals, functional and super foods; firstpage:145; lastpage:160; numberofpages:16; alleditors:Cristina Santini, Stefania Supino and Lucia Bailetti; https://hdl.handle.net/11581/465794Test; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85160155037; https://www.sciencedirect.com/science/article/pii/B9780128214084000080Test |
| DOI: | 10.1016/B978-0-12-821408-4.00008-0 |
| الإتاحة: | https://doi.org/10.1016/B978-0-12-821408-4.00008-0Test https://hdl.handle.net/11581/465794Test https://www.sciencedirect.com/science/article/pii/B9780128214084000080Test |
| رقم الانضمام: | edsbas.398F9F0A |
| قاعدة البيانات: | BASE |
| ردمك: | 9780128214084 0128214082 |
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| DOI: | 10.1016/B978-0-12-821408-4.00008-0 |