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The article presents information on the opportunity provided to the consumers by the experienced stores to test their commercial products. Manufacturers, including May-tag, Viking, Dacor, and Whirlpool, now provides an opportunity to the customers to get up close and personal with their wares before one bring them home. The notion behind these so-called "experience stores" is that consumers will be more apt to buy a big-ticket item after they have seen how it handles. Technophiles, too, can sit back in comfy chairs at 28 Sony stores nationwide, watching a DVD on the latest high-definition plasma screen while surround-sound speakers pump out the soundtrack. |
