دورية أكاديمية
Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa
| العنوان: | Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa |
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| المؤلفون: | Ayanda Zici, Emmanuel Silva Quaye, Divaries Cosmas Jaravaza, Yvonne Saini |
| المصدر: | Cogent Psychology, Vol 8, Iss 1 (2021) |
| بيانات النشر: | Taylor & Francis Group, 2021. |
| سنة النشر: | 2021 |
| المجموعة: | LCC:Psychology LCC:Neurophysiology and neuropsychology |
| مصطلحات موضوعية: | luxury purchase intentions, individualism-collectivism, personal values, self-enhancement, materialism, value-expressiveness, brand image, Psychology, BF1-990, Neurophysiology and neuropsychology, QP351-495 |
| الوصف: | This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values and value-expressiveness to explain luxury purchase intentions. To determine the antecedents of luxury brand purchase decisions, a survey of South African luxury consumers was carried out. Based on the hierarchy-of-effect model of values, this study supports the notion that higher-order cultural values—individualism and collectivism have predictive influence on individual-level values, self-enhancement, and materialism, which in turn, affect luxury brands’ value-expressiveness to predict luxury purchase intentions. The study results also reveal that luxury brands’ image interacts with value-expressiveness to explain luxury purchase intentions. Also confirmed was the direct effect of individualism and luxury purchases, whereas collectivism was not confirmed. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2331-1908 23311908 |
| العلاقة: | https://doaj.org/toc/2331-1908Test |
| DOI: | 10.1080/23311908.2021.1991728 |
| الوصول الحر: | https://doaj.org/article/78119a09c79e47a6855a1bcf6eb9b2f9Test |
| رقم الانضمام: | edsdoj.78119a09c79e47a6855a1bcf6eb9b2f9 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 23311908 |
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| DOI: | 10.1080/23311908.2021.1991728 |