كتاب
The Medium is Not Always the Message : The Case of “Total Paint Buses”
| العنوان: | The Medium is Not Always the Message : The Case of “Total Paint Buses” |
|---|---|
| المؤلفون: | Dussart, Christian S., Gruson, Didier |
| المصدر: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Proceedings of the 1993 World Marketing Congress ; page 322-327 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319173221 9783319173238 |
| بيانات النشر: | Springer International Publishing |
| سنة النشر: | 2015 |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| ردمك: | 978-3-319-17322-1 978-3-319-17323-8 3-319-17322-7 3-319-17323-5 |
| DOI: | 10.1007/978-3-319-17323-8_74 |
| الإتاحة: | https://doi.org/10.1007/978-3-319-17323-8_74Test |
| رقم الانضمام: | edsbas.F0074AC4 |
| قاعدة البيانات: | BASE |
| ردمك: | 9783319173221 9783319173238 3319173227 3319173235 |
|---|---|
| DOI: | 10.1007/978-3-319-17323-8_74 |