التفاصيل البيبلوغرافية
| العنوان: |
SMA Innovative Teacher Comment Business GIS in Marketing 3.0: An Interactive SpatiaLAB Approach. |
| المؤلفون: |
Miller, Fred L.1, Mangold, W. Glynn1, Roach, Joy1, Holmes, Terence1, Johnston, Timothy1 |
| المصدر: |
Society for Marketing Advances Proceedings. 2011, Vol. 25 Issue 1, p4-4. 1p. |
| مصطلحات موضوعية: |
*BUSINESS education, GEOGRAPHIC information systems, MARKETING education in universities & colleges, HIGHER education, TEXTBOOKS, CURRICULUM |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
The authors discuss the use of business geographic information system (GIS) as an interactive spatiaLAB approach in marketing among schools in the U.S. They consider business GIS as an approach to exercises in the schools' marketing curriculum that combines online exercise flexibility and GIS lab extensive analysis. They believe on the effectivity of exercises with supplemental exercises covered in marketing textbooks. |
| قاعدة البيانات: |
Business Source Index |
