التفاصيل البيبلوغرافية
| العنوان: |
The Pleasures of Excess. |
| المؤلفون: |
Kamdar, Mira |
| المصدر: |
World Policy Journal; Jun2011, Vol. 28 Issue 2, p15-19, 5p |
| مصطلحات موضوعية: |
ELITE (Social sciences), HEDONISTIC consumption, PROPENSITY to consume, PURCHASING power, MIDDLE class, SOCIAL classes, CONSUMER behavior, CONSUMERISM, POPULAR culture, SOCIAL conditions in India, TWENTY-first century |
| مصطلحات جغرافية: |
INDIA |
| مستخلص: |
The article details the large-scale rise of consumerism in India among the country's elite, and efforts by new members of the growing middle class to embrace a similar consumer culture. While the largest population of the country lives without electricity or running water, large-scale economic development has allowed people with money to purchase luxury items such as cars, air conditioners, and televisions. Popular ways to spend large sums of money include weddings, birthday and anniversary celebrations, and fashionable clothing. Other topics include the role of mass media and advertising in promoting consumer goods, popular culture, and conflicts between environmental sustainability and the environmental impact of consumer culture. |
| قاعدة البيانات: |
Complementary Index |
