الوصف: |
Developed by comedian Aasif Mandvi (a former Daily Show correspondent), Moore + Associates, Sweet 180 Productions, and a coalition of advocacy organizations, Halal in the Family is a web series that presents a sitcom parody featuring a Muslim American family. Designed to combat bias and prejudice against Muslims and to expose a broad audience to the realities of being Muslim in America, the series includes four 4-minute episodes ("The Amazing Race," "B'ully," "Spies Like Us," and "A Very Spooq'y Halloween Special"), each focusing on a different challenge faced by Muslim Americans and their communities. To determine whether watching the episodes would actually affect the way viewers think and feel about Muslim Americans, Moore + Associates engaged a team of scientists through Perception Institute, coordinated by Professor Rachel Godsil, to conduct an evaluation of the efficacy of the the series in reducing anti-Muslim bias, increasing viewers' support for laws to prevent discrimination against Muslims, and impacting the way viewers perceive Muslims. |