دورية أكاديمية
Marketing standardization within global industries : An empirical study of performance implications
| العنوان: | Marketing standardization within global industries : An empirical study of performance implications |
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| المؤلفون: | O’Donnell, Sharon, Jeong, Insik |
| المصدر: | International Marketing Review, 2000, Vol. 17, Issue 1, pp. 19-33. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/02651330010314696Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 02651335 |
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| DOI: | 10.1108/02651330010314696 |