Differences in consumer price knowledge between Germany and Finland
| العنوان: | Differences in consumer price knowledge between Germany and Finland |
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| المؤلفون: | Ville Aalto-Setälä, Peter Kenning, Heiner Evanschitzky, Verena Vogel |
| المصدر: | The International Review of Retail, Distribution and Consumer Research. 16:591-599 |
| بيانات النشر: | Informa UK Limited, 2006. |
| سنة النشر: | 2006 |
| مصطلحات موضوعية: | TheoryofComputation_MISCELLANEOUS, Marketing, Economics and Econometrics, TheoryofComputation_GENERAL, language.human_language, German, Product (business), Pricing strategies, language, Market price, Cross-cultural, Business, Business and International Management, Data limitations |
| الوصف: | Price knowledge studies are a key to understanding behavioural pricing strategies. Consumer price knowledge is an ongoing concern in the literature. It is also generally acknowledged that price awareness is subject to cross-cultural differences. This is important because the retailer market is dominated by global players who use standardized marketing-mix instruments. However, there are no studies about price knowledge between countries. This study examines differences in price knowledge between German and Finnish consumers. The results show that Finnish consumers were able to give at least some price estimate for a product more often, but the estimates of German consumers were more accurate. Due to data limitations of our study more research is needed about cross-cultural price knowledge. |
| تدمد: | 1466-4402 0959-3969 |
| الوصول الحر: | https://explore.openaire.eu/search/publication?articleId=doi_________::b47c8eecd8735a3fda06ac1ec6090e2cTest https://doi.org/10.1080/09593960600980378Test |
| رقم الانضمام: | edsair.doi...........b47c8eecd8735a3fda06ac1ec6090e2c |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14664402 09593969 |
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