دورية أكاديمية
Mechanisms of power and action for cause‐related marketing : Perspectives of enterprise and non‐profit organizations
| العنوان: | Mechanisms of power and action for cause‐related marketing : Perspectives of enterprise and non‐profit organizations |
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| المؤلفون: | Du, Lanying, Hou, Jundong, Huang, Yupeng |
| المصدر: | Baltic Journal of Management, 2008, Vol. 3, Issue 1, pp. 92-104. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/17465260810844284Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 17465265 |
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| DOI: | 10.1108/17465260810844284 |