أخبار
The Power Of 'Thick' Data.
| العنوان: | The Power Of 'Thick' Data. |
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| المؤلفون: | MADSBJERG, CHRISTIAN (AUTHOR), RASMUSSEN, MIKKEL B. (AUTHOR) |
| المصدر: | Wall Street Journal - Eastern Edition. 3/22/2014, Vol. 263 Issue 67, pC3-C3. 2/3p. 1 Color Photograph. |
| مصطلحات موضوعية: | *BIG data, *PROBLEM solving |
| الشركة/الكيان: | LEGO Gruppe (Denmark) , COLOPLAST A/S |
| Reviews & Products: | MOMENT of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems, The (Book) |
| مستخلص: | The article presents an essay adapted from the book "The Moment of Clarity: Using the Human Sciences to Solve your Toughest Business Problems" by Christian Madsbjerg and Mikkel B. Rasmussen on a type of big data the authors call "thick data." They describe how toymaker Lego and medical-technology firm Coloplast used insights gleaned from thick data to improve their businesses. |
| قاعدة البيانات: | Business Source Index |
Full Text Finder | تدمد: | 00999660 |
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