At NBCU, Green Means Green.

التفاصيل البيبلوغرافية
العنوان: At NBCU, Green Means Green.
المؤلفون: Lafayette, Jon
المصدر: Television Week. 4/13/2009, Vol. 28 Issue 9, p3-38. 2p. 2 Color Photographs.
مصطلحات موضوعية: *GREEN business, *GREEN movement, *TELEVISION networks, *WEBSITES, *BEAUTY contest television programs
مصطلحات جغرافية: UNITED States
الشركة/الكيان: NBC Universal Inc.
Reviews & Products: MISS USA (TV program)
مستخلص: The article reports on the Earth Week event of NBC Universal in the U.S. The special week will commence with the Miss USA pageant going green. For the green pushes, the logos on the company's networks and Web sites go green and environmental content makes its way into both news and entertainment programming. It is noted that pageant host Billy Bush will be wearing a green tie while Nadine Velasquez will wear a green dress. More sponsorships have been obtained by NBC for Earth Week.
قاعدة البيانات: Academic Search Index