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1دورية
المؤلفون: Nardone, John1, See, Ed1
المصدر: Advertising Age. 3/5/2007, Vol. 78 Issue 10, p20-21. 2p. 3 Color Photographs.
مصطلحات موضوعية: *MARKETING research, *SPORTS sponsorship, *CORPORATE sponsorship, *EVENT marketing, *ECONOMICS
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2دورية
المؤلفون: Nardone, John1, See, Ed2
المصدر: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p12-12. 1p. 3 Color Photographs.
مصطلحات موضوعية: *MARKETING, *BUSINESS planning, *ADVERTISING agencies, *MARKETING strategy, *MARKETING research
النص الكامل