التفاصيل البيبلوغرافية
| العنوان: |
Is the future for loyalty schemes in mobile apps? |
| المؤلفون: |
Bacon, Jonathan |
| المصدر: |
Marketing Week (Online Edition). 6/26/2015, p1-1. 1p. |
| مصطلحات موضوعية: |
*DEPARTMENT stores, MOBILE apps |
| مستخلص: |
The article evaluates a mobile app developed by department store chain company Harvey Nicholas, which is supposed to enhance electronic commerce of the company and presents views of Kerem Atasoy, head of digital marketing of the company y regarding the app. |
| قاعدة البيانات: |
Business Source Index |
