التفاصيل البيبلوغرافية
| العنوان: |
PROMOTING ACADEMIC PROGRAMS USING ONLINE VIDEOS. |
| المؤلفون: |
Clark, Thomas1 clarkt@xavier.edu, Stewart, Julie2 justewxu@hotmail.com |
| المصدر: |
Business Communication Quarterly. Dec2007, Vol. 70 Issue 4, p478-482. 5p. |
| مصطلحات موضوعية: |
*STREAMING video & television, *UNIVERSITIES & colleges, *INTERNET marketing, *MARKETING, ACADEMIC programs |
| الشركة/الكيان: |
XAVIER University (Cincinnati, Ohio) , YOUTUBE LLC |
| مستخلص: |
The article describes the efforts of the Xavier Entrepreneurial Center at Xavier University to use Internet videos to promote its programs. Internet users upload and download videos from web sites such as YouTube, which has grown increasingly popular. The authors state that Internet videos are attractive due to the low cost of production, distribution and hosting. Research has shown that videos enhance credibility over simple text because video connects emotionally with viewers. Xavier found that using Internet videos was a cost effective way to draw attention to its programs. |
| قاعدة البيانات: |
Business Source Index |
